This Is Where Heart Evangelista Shops Her New Beauty and Home Discoveries

Global fashion icon Heart Evangelista is a true explorer at heart—unafraid to try new styles and shaping trends in the process. Her annual fashion week looks deserve a haul-of-fame of their own. But when it comes to beauty and home finds, Heart has revealed her go-to store—SM Store Makati. Heart shares with us what makes it her trusted store for these everyday explorations.

The Heart of Shopping 

For SM Store’s latest campaign, Heart Evangelista shows the joy in discovery as she explores the aisles of SM Store Makati with her sister Camille. Heart described the entire experience as something magical. “Everything I need and want, I can easily find at the SM Store. I was pleasantly surprised that almost all of my favorite luxury and local beauty brands are already in SM Beauty.”

Apart from finding niche items and her favorite premium brands, she also rediscovers her long-held appreciation for the store—one that stems from personal experiences. “I grew up shopping in the store with [my] mom and sister,” she shared. “In my twenties, I was actually always shopping in the home section in SM Makati for decor and other finds.”

But beyond this, Heart emphasized that the true joy of shopping lies in discovering things—not just for yourself—but for those you hold dear. “In the [campaign] video, it was me discovering things I knew my sister Camille and my loved ones would enjoy.”

Whether it’s making new memories or thinking about your loved ones as you browse the store’s aisles, Heart finds that she is able to share happiness through shopping.

Everyday Surprises

You don’t have to be a fashion icon like Heart Evangelista to experience premium shopping, as SM Store Makati provides that experience for everyone.

It’s currently home to a carefully curated selection of premium brands and labels, including Dior, YSL, Mugler, MAC, and Jo Malone London. It also features everyday home essentials from brands like De Longhi, Martha Stewart, Noritake, and Cuisinart.

SM Store Makati makes your retail experience even better—ensuring it is seamless and enjoyable through personalized shopping assistance and exclusive promotions.

Whether you are looking for an exquisite gift, a statement piece, or everyday essentials, SM Store Makati offers an experience that is truly one-of-a-kind.

Discover everyday surprises—from fashion and beauty to home essentials—at SM Store Makati.

PHOTOS: SM STORE