No velvet ropes, no window shoppers—just golden South Sea pearls, Filipino mastery, and space so exclusive you’ll need more than good taste to get in
In a Makati penthouse, Filipino high jewelry gleams softly. Maison Jewelmer, the new crown jewel of Jewelmer, invites a select few into an exclusive setting where golden South Sea pearls thrive. Access is strictly by invitation—no casual window shopping here. The Filipino-French luxury jewelry house instills this is a space where discretion is worn as elegantly as a strand of pearls.
Parisian in concept yet distinctly Filipino in soul, Maison Jewelmer shows its appreciation of the golden pearl, its origins, and the hands that shape its story. Designed by La Meute, a Paris-based design agency, the Maison is less showroom and more salon. Envision the coziness of a thoroughly maintained private home, where each item bears an aura of provenance, craftsmanship, and the unending tides of tradition.
The moment you enter through the golden mother-of-pearl doors, you’re met with an atmosphere that’s opulent and elemental. These doors, the first of their kind, reflect Jewelmer’s signature harmony of sea and sun, capturing the essence of nature’s grandest collaboration.
Inside, every detail is a nod to Filipino artistry and materials. Cebu-based designers Casa Selma and Obra Cebuana lend their craft to the décor, weaving stories of local ingenuity into the Maison’s foundation. French-Filipina artist Olivia d’Aboville’s ethereal artwork feels like underwater daydreams come to life. And just when you think it couldn’t get more storied, a masterpiece by Chinese national artist Bukuk Chai brings Palawan’s natural beauty into the room. Add to this the 15th-century shipwreck treasures unearthed from the depths of Jewelmer’s pearl farm, and you’ve got a space that feels like a living museum for the well-heeled and well-informed.
More than a space, Maison Jewelmer is an experience. This is where Jewelmer’s dual heritage—the French savoir-faire and Filipino heart—comes alive. French artist Thomas Godin’s emotive works emulate the landscapes of Palawan and Brittany, and each element pays homage to sustainable luxury, illustrating that extravagance and eco-consciousness can coexist with confidence.
Jewelmer CEO Jacques Christophe Branellec describes Maison Jewelmer as a gift to their clients, a place to toast milestones or revel in life’s finer moments. “We want them to feel they’re part of something timeless,” he says. And timeless it is: a sanctuary where the golden South Sea pearl is both muse and metaphor, shimmering verification that true luxury respects its roots.
In a market often dominated by European maisons, Jewelmer dares to center the Philippines as a hub of fine jewelry. It’s a polished statement, one that asserts the golden pearl’s place not just in nature’s hierarchy but in the history of high jewelry. Maison Jewelmer illuminates—it compels you to covet an invite.
Photos: JEWELMER
Featured Image: JEWELMER and XANDRA ROCHA ARANETA, Photographed by ARTU NEPOMUCENO
