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Lacoste’s Newest Scent Challenges You to Become a Better Man in 2025

By
Brand new Lacoste brand ambassador Pierre Niney

Confident, cool and energized—Lacoste Original Eau de Parfum is for men who are determined to win it all this 2025

2024 has come and gone. Your biggest worries, challenges, and obstacles months ago are in the past now. With that, comes a diferent you. Into 2025, who are you going to be? One way to set the tone for the new year is by choosing a scent that aligns with your goals.

Lacoste has had over ninety years in becoming a top-tier option in that regard. Since 1933, they’ve championed timeless elegance in style, beauty, and even sports. The brand carries an undeniable energy that’s difcult to ignore. Case in point: the newest LACOSTE ORIGINAL Eau de Parfum that’s reimagined for the modern man.

A bottle of the LACOSTE ORIGINAL
It subtly nods towards to the Lacoste Original fragrance launched in 1984

RELATED: From Court to Catwalk: The Journey of Tennis-Inspired Fashion

A Challenger’s Scent

Style and movement—these are the two key dimensions that Master Perfumer Anne Flipo and Perfumer
Tanguy Guesnet anchored the LACOSTE ORIGINAL Eau de Parfum on. “Lacoste combines timeless freshness with creative frenzy. The idea behind this sophisticated fragrance is to express movement in all
its forms in a unique, powerful creation,” Felipo explained.

A collaboration between Lacoste and Interparfums which is modernizes the Lacoste Original fragrance launched back in 1984
Perfumer Tanguy Guesnet describes the parfum as highly dynamic and a perfect modern scent

It’s a scent that will leave you wanting for more. Opening hints of tangy Bergamot supported by spicy
Pink Peppercorn and Cardamom accents give way to an elegant blend of Lavender and Clary Sage as the
aromatic heart. It subsequently ends with a base of sensual Sandalwood and Patchouli that lays the foundation of a blend of comforting amber and addictive Tonka Bean. The scent has a modern but retro feel, characters like Challenger’s Art Donaldson and Patrick Zweig are some prime examples of men who
can personify the high energy and spiciness of the fragrance.

From the opening aromas of Bergamot to a sensual base of Sandalwood, every smell contributes to giving off an aroma of French elegance
A mix of aromatic creativity, freedom of movement, and French elegance

If you haven’t found a matching style inspiration with the aforementioned tennis duo, then newest Lacoste ambassador Pierre Niney might just be for you. Having joined last March 1st, 2024, the actor, director, producer, and screenwriter perfectly embodies Lacoste’s eye for French elegance in a subtle blend of relaxed chic, charm, and humor.

Pierre Niney joined the family of Lacoste Ambassadors last March 1, 2024. He is a talented actor that perfectly embodies the elegance of the LACOSTE ORIGINAL Eau de Parfum
French multi-talented personality Pierre Niney has long had a natural affinity with Lacoste

The Exotic, Exhilarating You

All of this goes back to the very beginning of Lacoste with its founding namesake. Tenacious champion and passionate inventor René Lacoste represented what it really meant to be the most ambitious and exciting version of yourself as can be. From his frst polo shirt to this frst steel racket, his bold steps into days where he dared to make new and exciting decisions for his sport and brand refects into the present with the LACOSTE ORIGINAL Eau de Parfum.


The Lacoste Eau de Parfum can be purchased at all in-store Rustans department stores nationwide, or online on Rustans’ website and Zalora.

PHOTOS: Lacoste

Ramon Amon

Copywriter

Ramon "Rock" Amon is a Copywriter at MEGA Asia who specializes in fashion and lifestyle features for the modern woman. Through his distinct point of view, he curates the latest news and trends for both emerging tastemakers and industry insiders.

Driven by his evolving personal taste, Rock delivers a perspective unique to the industry he inhabits. Inspired by the beauty of video games—from the gothic horror of Bloodborne to the cyberpunk aesthetic of Marathon—and the energy of rage rap, he translates artistic appreciation into writing that values depth.

He is also experienced in celebrity interviews, event coverage, and luxury news. Whether writing about couture or producing content at events, his versatility reflects his eagerness to create. He also contributes to VMAN Southeast Asia.

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