The Critical Role of Agriculture in Fashion as Seen in Algodon

The proud and powerful story of cotton, inabel, and agriculture in fashion manifests on the runway of Algodon This Fashion Feature is an excerpt from MEGA's April 2023 issue. Nature, life, and thought-provoking art brought a purposeful fashion narrative to life at the Pintô Art Museum through a fashion show called Algodon. Directly translating to "cotton," the Spanish term algodon became representative of the Filipino fashion community, cultivating a lifestyle in agriculture, particularly the revitalization of cotton farming. Five Filipino designers—BARBA, JC Buendia, Anthony Nocom, Randy Ortiz, and Pepito Albert—presented their interpretation of the ethically sourced and sustainable cotton fibers. The materials were all produced locally at the now 20-hectare cotton farm in Pinili, Ilocos Norte, helping over dozens of weavers in the local community. VIC BARBA "No farmers, no fiber, no fashion," says designer Vic Barba, matter-of-factly. "The equation is that simple." Done in a hip fashion reminiscent of […]