A trusted skincare routine is something everyone looks for. Finding products that work best for your skin type, deciding on the right amount of steps that suits your lifestyle, and inserting extra ones catered to your skin concerns are just some of the reasons why formulating a beauty regimen is meticulous business.
As skin ages, products that used to work may stop showing the same benefits you initially loved, leaving skin duller and drier than before.
Here are 4 steps you can add to your skincare routine to keep complexion as radiant as ever.

#1: Pre-treatment
Unbeknownst to most people, a pre-treatment step is essential to making a skincare routine all the more effective. Specially formulated to strengthen skin, these serums are definitely worth the splurge. Make sure to apply pre-treatment products right after cleansing to prep skin for a full beauty regimen.
The Shiseido Ultimune Power Infusing Concentrate is a favorite for its light and dewy texture. This incredible bottle boosts the benefits of anything applied after it, too.

#2: Day Emulsion
Surprisingly, this is a highly underrated step. Using day emulsion creams are essential to reduce signs of skin aging. This wrinkle-smoothing concoction also protects skin from external aging factors like harmful UV rays, pollution, and other environmental stressors.
With its brand new formula, the Shiseido Essential Essence Day Emulsion cream targets dull and dry spots for a naturally glowing complexion. Moreover, its ultra-hydrating mix successfully keeps skin plump even during the driest and hottest of days. It’s definitely a summer kit must-have.

#3: Day Cream
All the new skincare steps have outshone this vital one. This trusted step was a staple in older beauty regimens for a very good reason. It provides daily protection your skin needs by acting as a shield against all external threats.
Shiseido’s Essential Energy Day Cream is efficiently reboots energy from within. As a result, the complexion is radiant all over. It also provides an extra layer of protection with the addition of SPF 20.

#4: Double Moisturize
Should you add another moisturizer to your skincare routine? Definitely! It’s not just about slathering another layer of moisturizer on your face. Double moisturizing is imperative to keep complexion looking hydrated and youthful, especially for aging skin. This well-kept secret is most effective when used as a final beauty routine step before going to bed. In the morning, you get stronger and more responsive skin, ready for an upcoming skincare routine.
We recommend the Essential Energy Moisturizing Cream and Gel Cream for this step. Innovated with the ReNeura Technology, it works deep beneath the skin to deliver an unparalleled glow.
Visit Shiseido at the following locations: SM Megamall Flagship, Powerplant Mall, Glorietta, Greenbelt 5, Eastwood Mall, Shangri La Mall, Trinoma, Robinsons Place Manila, Robinsons Place Magnolia, S Maison Conrad, Alabang Town Center, Lucky Chinatown, and online on Zalora.
For more information, visit Shiseido.com or facebook.com/ShiseidoPH
Words: Mara Madrid | Art: Bettina Delos Reyes
Frequently Asked Questions
The four steps are pre-treatment, day emulsion, day cream, and double moisturizing. According to the guide, they help keep the complexion radiant when products that once worked stop showing the same benefits as skin ages, leaving it duller and drier than before.
A pre-treatment serum is applied right after cleansing, according to the guide, to prep skin for the rest of a beauty regimen. It describes these specially formulated serums as strengthening skin and cites the Shiseido Ultimune Power Infusing Concentrate, noted for a light, dewy texture.
According to the guide, a day emulsion is meant to reduce signs of skin aging and protect skin from UV rays, pollution, and other environmental stressors. It cites a new Shiseido day emulsion formula that targets dull and dry spots and keeps skin plump in heat.
Day cream provides daily protection, acting as a shield against external threats, according to the guide, which calls it a vital step from older beauty regimens. Shiseido’s Essential Energy Day Cream is described as reviving energy from within and adds SPF 20 for extra protection.
The guide recommends double moisturizing as a final step before bed to keep the complexion hydrated and youthful, particularly for aging skin. It suggests that, by morning, skin feels stronger and more responsive, and names Shiseido’s Essential Energy Moisturizing Cream and Gel Cream, made with ReNeura Technology.
