BTS teams up with PUMA for a global collaboration, launching the new “Turin” sneakers and a stylish range of athleisure wear.
Let’s be honest—even if you don’t know them, you must have seen and heard of them countless times already. BTS, the Korean boy band that’s taking the world by storm is nowhere near new to the industry but their ascent to Western waters are definitely something to be majorly celebrated as they continue to break records and create milestones in the process.
For 2018, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook are back with a collaboration with PUMA. The boys have been working with the athletic brand for quite a while now but this time, it’s not just with PUMA Korea, they’re moving onto a much larger scale as global ambassadors—releasing a special pair of trainers called “Turin” under the concept, “The Time With BTS” as well as a range of athleisure garbs and accessories. Ever the creative spirits, the boys even partook in the design process for the hand-held flower logo emblazoned on a selection of the clothes.
From versatile jackets and chic logo tees to backpacks and socks, each piece is perfect to incorporate into your everyday casual wear. Here’s a peek of the diverse assortment:
PUMA Turin_BTS, $79 (P4104)
Colorblocked woven track jacket, $119 (P6182)
Woven track pants in white, $89 (P4623)
Woven track pants in black, $89 (P4623)
Woven shorts in black, $59 (P3065)
Logo white tee, $36 (P1879)
Logo black tee, $36 (P1879)
Woven track jacket in white, $119 (P6182)
PUMA Grid backpack, $83 (P4350)
Shoelace hoodie, $69 (P3584)
Logo red tee, $36 (P1879)
Logo stripe tee in black and white, $59 (P3065)
Contrast polo tee, $69 (P3584)
Logo polo tee in yellow and black, $69 (P3584)
Stripe PUMA Heritage crew socks, $12 (P623)
PUMA Heritage crew socks in black, $12 (P623)
We’re not afraid to say it, activewear can get a bit lackluster. It’s not really a category that’s deemed utterly exciting but the street-inspired pieces in this collaboration are definitely something worth looking into. It’s not just workout gear itself but actually clothes that you can wear casually, especially for gals and guys who love their share of streetwear ensembles, just like the BTS boys whose favorite designers range from WTAPS to Supreme and Balenciaga—they surely got the streetwear bases covered.
“We’ve had various promotions with BTS as our brand models for four years in a row. They will gain even more love as global ambassadors starting this year,” tells PUMA in a statement. The group will be joining stars like Selena Gomez, Rihanna, and The Weeknd to name a few—for the brand and we couldn’t be more excited to see what’s to come.
Aside from stunning promotional photos, BTS also star in a new campaign video where they look back on their achievements throughout the past 4 years. While we wait for the official release, take a trip down nostalgiatown with the Korean 7-piece in their 2-minute film below:
https://www.youtube.com/watch?v=9iDEft7nchU
Frequently Asked Questions
BTS and PUMA teamed up for a global collaboration, with the group becoming global ambassadors for the brand. The collection includes the “Turin” sneakers under the concept “The Time With BTS,” along with athleisure clothing and accessories, and the members took part in designing a hand-held flower logo.
The PUMA Turin_BTS is a special pair of trainers released under the concept “The Time With BTS,” part of the group’s global collaboration with PUMA. It was listed at $79 (P4,104) in the feature, alongside track jackets, tees, polos, a backpack and socks.
The collection includes colorblocked and white woven track jackets, woven track pants and shorts, logo tees, polo tees, a shoelace hoodie, a PUMA Grid backpack and Heritage crew socks. The pieces are streetwear-inspired and designed to be worn casually, according to the feature, rather than only as workout gear.
BTS is a seven-member Korean boy band made up of RM, Jin, Suga, J-Hope, Jimin, V and Jungkook. They have worked with PUMA for several years, including four years of promotions with PUMA Korea, before becoming global ambassadors alongside names such as Selena Gomez, Rihanna and The Weeknd.
PUMA said it has run promotions with BTS as brand models for four years in a row, and that they will gain even more love as global ambassadors starting this year. A campaign video also looks back on the group’s achievements over those four years, in a two-minute film.
