In a world where photoshop seems to be the norm (we’re now able to edit our faces and bodies on our own phones), anything totally unretouched is like a breath of fresh air.
In collaboration with All Woman Project (AWP), skincare brand Babor released a one-of-a-kind campaign, with its models completely unretouched.
According to Babor’s SVP of marketing Benjamin Simpson, the brand’s aim was to showcase “empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront of every part of a woman’s life today.”
The campaign, which has been in the works for months, features a group of models, activists, designers, mothers and editors of all shapes and skin tones. Included in the group are AWP cofounders Charli Howard and Clementine Desseaux, model, activist, and mother Denise Bidot, former model and Glamour editor Lauren Chan, Nykhor-Nyakueinyang Paul, international activist and model, Becca Thorpe, vice president of Muse Models and director of Muse Curve, 57-year-old model Nicola Griffin, and Sharon Lombardo, creative director of Anne Klein.
The result? A campaign that feels 100% natural. Every photo feels intimate and real, as if we were truly getting to know the models ourselves. By showing us a real glimpse of these models—flaws and all—we are reminded that it is these quirks that makes us unique.
Frequently Asked Questions
Babor’s campaign, created in collaboration with All Woman Project (AWP), features models who are completely unretouched, according to the article. It was in the works for months and includes models, activists, designers, mothers and editors of all shapes and skin tones.
The campaign features AWP cofounders Charli Howard and Clementine Desseaux, Denise Bidot, Lauren Chan, Nykhor-Nyakueinyang Paul, Becca Thorpe of Muse Models, 57-year-old model Nicola Griffin and Sharon Lombardo, creative director of Anne Klein, according to the article. The group spans models, activists, designers, mothers and editors.
According to the article, Babor’s SVP of marketing, Benjamin Simpson, said the brand’s aim with the unretouched campaign was to showcase “empowerment, strength, inclusivity, imperfections, and true beauty,” while provoking an important conversation at the forefront of every part of a woman’s life today.
According to the article, Lauren Chan is a former model and Glamour editor, Becca Thorpe is vice president of Muse Models and director of Muse Curve, and Sharon Lombardo is creative director of Anne Klein. All three appear in Babor’s unretouched campaign with All Woman Project.
The article presents the unretouched approach as a contrast to a world where photo editing seems to be the norm, including editing faces and bodies on phones. It says every photo feels intimate and real, and that the campaign feels natural.
