Victoria Beckham seems to be doing everything flawlessly lately, from coming up with a successful makeup line with Estee Lauder (who doesn’t love her Morning Aura?) to showing us how she spends time with her adorable family to her fierce Vogue Spain cover, which was just released yesterday.
However, the 43-year-old also currently happens to be on fire for hiring what many consider to be an “underweight” model for her Spring/ Summer 2018 Victoria Beckham Eyewear collection.
The campaign features model Giefre Dukauskiate, standing tall in a silk top, wearing tortoiseshell glasses from the collection. While the look is certainly stylish, many took notice of the model first rather than focusing on the line.
Many users commented on the photos that Beckham posted on her personal Instagram account, and some of them definitely weren’t pretty. Some comments included:
“Eyes didn’t even notice the glasses. The model was the focus. Sickly skinny! Beckham should be ashamed promoting eating disorders. Her young daughter is heavier than her models. Shame.”
‘Sickly skinny! Beckham should be ashamed promoting eating disorders.”
“Oh Victoria, how disappointing to see you using an emaciated mode. not something you should be proud of and not a good example for your daughter.”
Even British television host and writer Piers Morgan accused Beckham of glamorizing looking “painfully thin” in an opinion piece for The Daily Mail. “I don’t blame the model, Giedre Dukauskaite,” Morgan wrote. “For all I know, she’s perfectly healthy. But the way she’s been dressed and photographed for this campaign is deliberately intended to propagate a message that painfully thin is good. And I’m sorry, but it’s not.”
Do you think the campaign took things too far? Or should the matter just be left alone?
Frequently Asked Questions
According to the article, Victoria Beckham’s Spring/Summer 2018 Victoria Beckham Eyewear campaign drew criticism from social media users who considered the model “underweight.” The article says commenters on her Instagram photos focused on the model’s appearance instead of the glasses, and some of the comments were harsh.
The article names the model as Giedre Dukauskaite, and says she is featured in a silk top and tortoiseshell glasses from the collection. It reports public criticism of the campaign but gives no information about her health, and quotes Piers Morgan saying he doesn’t blame her and that she may be perfectly healthy.
The article quotes several Instagram commenters who said the campaign sends a poor message and that Beckham should not promote unhealthy body standards. It also cites Piers Morgan’s opinion piece in The Daily Mail, which accuses the campaign of glamorizing a very thin look. These are the commenters’ opinions.
The article quotes Piers Morgan in The Daily Mail: “I don’t blame the model… For all I know, she’s perfectly healthy.” He says the way she was dressed and photographed is intended to send a message that being painfully thin is good, and adds that “it’s not.” This is his opinion.
The article does not report any response from Victoria Beckham. It says many users commented on the photos she posted on her personal Instagram, and ends by asking readers whether the campaign took things too far. It gives no information on whether the images were changed or removed.
