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Bella Hadid Is A 90s Pinup Girl In Giuseppe Zanotti’s Latest Campaign

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Bella Hadid

While she’s been crossing over to television with her mother’s reality show, Making A Model with Yolanda Hadid, Bella Hadid proves she’s not stopping anytime soon with her takeover in fashion. After landing the Dior Lipglow and Max Mara Spring/Summer 2018 campaigns, the supermodel is back in a provocative leather-themed campaign for Italian brand, Giuseppe Zanotti.

Hadid is joined by a high profile dream team – famed photographer duo Mert Alas and Marcus Piggott who captured the essence of the collection inspired by 90s sensibilities. And perhaps the most vital role in the shoot is played by former Vogue editor-in-chief Carine Roitfeld who styled Hadid in her best leather pinup girl look. And if you know Hadid’s off duty looks, the black bodysuit is a staple in her wardrobe, just goes to show how Roitfeld tailored the styling to fit the model’s own.

Coupled with side-swept blunt bangs, fierce cat-eyes and chiseled cheekbones, Hadid does her signature stare accompanied by silver slingbacks, leather knee high boots, black open-toed pumps, and pair of striking neon green high ankle heels.

“This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting.”

Check out Bella Hadid’s sizzling Giuseppe Zanotti campaign for Spring/Summer 2018 below along with fellow model, Kit Butler for the menswear range:

Frequently Asked Questions

According to the article, it is a leather-themed campaign for Italian luxury brand Giuseppe Zanotti, inspired by 90s sensibilities, with Bella Hadid styled as a leather pinup girl. It is her second season with the brand, and the campaign also features model Kit Butler for the menswear range.

The article credits photographer duo Mert Alas and Marcus Piggott, and former Vogue editor-in-chief Carine Roitfeld as stylist. It says Roitfeld tailored the styling to Hadid’s own wardrobe, noting that the black bodysuit is a staple in her off-duty looks.

The article lists silver slingbacks, leather knee-high boots, black open-toed pumps and neon green high ankle heels. It describes the campaign look as a leather pinup girl style, with side-swept blunt bangs, cat-eyes and Hadid’s signature stare. It gives no names or prices for the shoes.

The article quotes Giuseppe Zanotti saying the campaign represents the authentic energy of the brand: “modern, sensual, powerful.” He adds that Hadid, back for a second season, brings a rock-and-roll attitude that is also playful and seductive. The quote is attributed to him without a date.

The article says Bella Hadid landed the Dior Lipglow and Max Mara Spring/Summer 2018 campaigns before the Giuseppe Zanotti one. It also notes she has been crossing over to television through her mother’s reality show, Making A Model with Yolanda Hadid.

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