Just after she was declared the newest face of L’Oreal, British It Girl Alexa Chung is off to an outstanding start to the new year with the launch of her 3rd collection for her eponymous fashion label. Chung has always had a penchant for the classic, whether it’s with her personal style or revamping vintageVintageClothing and accessories that are at least 20 years old and represent the style of a particular era, valued for their quality and uniqueness. Vintage shopping supports sustainable fashion, andGo to Vintage Glossary looks – her last collection called “Prom Gone Wrong” had influences from eighties teen flicks that Samantha from Sixteen Candles would surely approve of.
For 2018, the presenter-turned-designer has released a range aptly named “Fantastic” which pays tribute to the dynamic 90s culture of Britain. “The collection embodies Brit Pop and translates that creative spirit into silhouettes for the current generation,” Chung explained in a press statement. Featuring staple outerwear, tweed tailoringTailoringThe craft of cutting, shaping, and fitting garments, especially suits, jackets, and trousers, precisely to the body. Good tailoring relies on structure, proportion, and careful hand and machine work, andGo to Tailoring Glossary, oversized silhouettes, Chantilly lace and crepe satin full-length numbers and a handful of slogan tees perfect for Insta-worthy OOTDs. The chic assortment once again proves Chung’s prowess on style and the effortless trendy dressing she’s so known for.
Aside from the slogan tees, the star of the show is the track co-ords reminiscent of Britpop staples from bands like Blur and Oasis. Despite the athletic undertones the range seems to have, it’s a broad spectrum of style with even delicate dresses and slingback heels included for dramatic daywear or evening elegance. “It’s important for me to create something both timeless and timely,” Chung said of the follow-up collection to her launch line. “For want of a better word, it’s Fantastic.”
Check out the pieces from “Fantastic” courtesy of ALEXACHUNG below:
LookbookLookbookA curated collection of photographs presenting a designer's or brand's latest pieces, styled to show how they can be worn together. Lookbooks serve as visual catalogs for editors, buyers, andGo to Lookbook Glossary photos from VOGUE UK
Product shots from AlexaChung
Frequently Asked Questions
According to the article, “Fantastic” is the third collection from Alexa Chung’s eponymous fashion label, released for 2018. It pays tribute to the dynamic 90s culture of Britain, and Chung says it embodies Brit Pop translated into silhouettes for the current generation.
The article lists staple outerwear, tweed tailoring, oversized silhouettes, Chantilly lace and crepe satin full-length numbers, slogan tees and track co-ords. It also mentions delicate dresses and slingback heels for daywear or evening, and calls the track co-ords the star of the show.
The article says the collection pays tribute to 90s British culture and Brit Pop. It describes the track co-ords as reminiscent of Britpop staples from bands like Blur and Oasis. Chung says in a press statement that she wanted something both timeless and timely.
The article says her last collection was called “Prom Gone Wrong,” which drew on eighties teen flicks. It compares it to the film Sixteen Candles. The article doesn’t give the collection’s date, pieces or retail details.
The article quotes her from a press statement: “The collection embodies Brit Pop and translates that creative spirit into silhouettes for the current generation.” She also said it was important to create something both timeless and timely, and that, “for want of a better word, it’s Fantastic.”
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- alexa chung
- Spring 2018
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