Irene Kim: South Korea’s Most Recognizable Style Muse

Long before “influencer” became an industry, Irene Kim was already drawn to the world of fashion. After setting her sights on New York’s Fashion Institute of Technology to study textile design, she soon emerged as the runway’s mystery girl—captivating audiences with her signature rainbow hair. With looks that demanded attention, Kim was building influence long before she ever named it.

RELATED: Sarah Cheung: From Beauty Creator to Problem Solver

Korean Roots

Though born in the United States, Kim has always been deeply connected to her Korean roots. After completing her studies in New York, she moved to Korea to pursue modeling, where she stunned audiences at Seoul Fashion Week with her vividly dyed hair. The look became her signature—an unmistakable reflection of her bold, unapologetic personality.

By 2015, Korean entertainment had taken note of her sartorial fluency. Kim became a co-host on Mnet’s K-Style, introducing Korean fashion, beauty, and lifestyle trends to a wider audience. She later joined CJ E&M’s Style Live, and in 2019, Get It Beauty, where she cemented her authority in all things beauty.

Her World of Fashion

While Kim began as a Seoul Fashion Week model, global fashion houses soon came calling—Max Mara, Ferragamo, Calvin Klein, Chanel, and more. Not long after, she was appointed ambassador for Estée Lauder and Chanel, solidifying her presence in luxury fashion and beauty.

Then came the magazine covers and fashion week invites. Kim became a familiar face across Asia, commanding the style spotlight wherever she appeared. The final step was inevitable: creating a brand of her own.

IRENEISGOOD and Skit

In 2018, Kim launched the IRENEISGOOD Label, inspired by her internet moniker. The brand embraces streetwear, defined by bold colors, playful silhouettes, and a youthful sense of fun.

More recently, Kim introduced Skit—a love letter to sensitive skin. Rooted in K-beauty principles, the brand debuted with clover-shaped hydrogel face patches designed to hydrate, calm, and enhance glow.

While influence today may be dictated by social media, Irene Kim proves that true impact is built through years of experience and deep industry knowledge. Her career is a testament to commitment, evolution, and earning one’s place in fashion—not just trending in it.

See what Irene Kim does next—follow her latest fashion moves and ventures on social media.

Featured Image and Photos: IRENE KIM, SKIT, IRENEISGOOD LABEL (via Instagram)

Moira Del Rosario

Digital Content Writer

Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.

They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.

Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.

Read More

See more stories by Moira Del Rosario