The front row can tell you a lot about where fashion is looking. Increasingly, its most coveted seats belong to Asian stars, many hailing from South Korea with millions already watching what they do and what they wear. As the country’s musicians, actresses, and models become ambassadors and campaign faces for the great houses, MEGA’s radar has picked up fifteen women whose style is every bit as memorable as their work.
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JENNIE
At this point, JENNIE and Chanel need little introduction. Their relationship has lasted through a changing of the guard at the French house, with the BLACKPINK star now bringing her signature cool to Matthieu Blazy’s Chanel. Yet her pull has never depended on one double-C logo. From emerging Korean labels to whatever she happens to wear off-duty, JENNIE has a habit of making people want to know where she got it.
LISA
LISA has come so far with Louis Vuitton. The Thai BLACKPINK star remains an ambassador for the house in 2026, alongside a longstanding relationship with BVLGARI. Between the two is a wardrobe that rarely sits still, moving from sharp tailoring and high jewelry to the barely-there, high-impact looks of her performances.
ROSÉ
Six years into her Saint Laurent ambassadorship, ROSÉ still looks like she belongs in Anthony Vaccarello’s world. Perhaps that’s why the pairing has become so convincing: the slip dresses, razor-sharp heels, and flashes of skin never appear borrowed from the house. Add Tiffany & Co. to the equation, and ROSÉ has built a fashion identity with remarkable consistency.
JISOO
If the four members of BLACKPINK have each found a house that speaks their language, Dior makes perfect sense for JISOO. Romance, polish, and old-school femininity have always suited her, while Cartier supplies the jewelry to match. Both came together for her first Met Gala in 2026, where she arrived in Dior with a vintage Cartier necklace around her neck.
Hoyeon
Hoyeon knew how to wear Louis Vuitton even before Squid Game introduced her to millions who had never seen her walk a runway. Modeling gave her something difficult to manufacture: an ease with difficult clothes. Nicolas Ghesquière has made good use of it through their longstanding relationship, which in 2026 has taken Hoyeon everywhere from the house’s collections to the Monaco Grand Prix.
Suzy
Suzy has been famous since 2010, which in K-pop years is practically an institution. Yet the former Miss A member has avoided looking stuck in any era, bringing the same unfussy prettiness from idol stages to leading roles and, eventually, Celine. The house named her a global ambassador in 2024 and still is until now. Sixteen years in, Suzy’s face still makes bank.
Song Hye-kyo
Song Hye-kyo has been famous enough to have watched several generations of Korean stars become fashion darlings after her, yet she remains one anyway. Fendi brought the actress back for its F/W26 FENDI Way campaign, adding another chapter to a career that has survived the industry’s endless appetite for someone younger. Good clothes don’t have an expiration date, and neither does she.
NINGNING
NINGNING never struck as the type to be interested in quiet luxuryLuxuryrefers to a state of exceptional comfort, elegance, and quality, often characterized by premium craftsmanship, exclusivity, and superior experiences.Go to Luxury Glossary. The Chinese aespa member prefers her fashion with more voltage, which Demna immediately sought for Gucci. After attending the house’s F/W26 show in Milan, she was named a global ambassador in April 2026, landed the Paparazzo handbag campaign, and joined Jin, Kate Moss, Shawn Mendes, and Alex Consani for Gucci Primavera.
Han So-hee
There’s a hint of rebelliousness under actress Han So-hee’s beauty, which makes her relationship with Jonathan Anderson’s Dior interesting. She wore pieces from the house during Project Y promotions, fronted an editorial dedicated to Fall 2026, and turned up at Anderson’s F/W26 Haute Couture show in Paris.
Sora Choi
You could recognize Sora Choi outside a fashion show without seeing her face. The black hair, dark layers, heavy boots, and general refusal to dress like an off-duty civilian have become her signatures. Then there’s her actual day job. In 2026, one of South Korea’s most successful international models continues to move between Chanel and Tom Ford runways and campaigns for Burberry and McQueen.
Kim Ji-won
Since Queen of Tears sent Kim Ji-won soaring, luxuryLuxuryrefers to a state of exceptional comfort, elegance, and quality, often characterized by premium craftsmanship, exclusivity, and superior experiences.Go to Luxury Glossary houses have naturally followed, with BVLGARI among the names now attached to the actress. But the best thing about her wardrobe is how polished she always looks while barely trying.
Nana
Anyone who remembers Nana as After School’s visual might want to check in again. The actress has since covered herself in tattoos (eventually removing some of them) and experimented with clothes until she was noticed by Ferragamo. Nana even attended the house’s F/W26 presentation in Seoul and recently turned up for its Cara bag launch.
Hyun Ji Shin
While celebrities occupy the front row, Hyun Ji Shin is usually on the other side of it. The Korea’s Next Top Model winner has graduated into one of South Korea’s most successful international models, earning Industry Icon status from Models.com along the way. F/W26 alone had her walking Chanel, Dior, Miu Miu, and Louis Vuitton.
Roh Yoon-seo
Balenciaga named Roh Yoon-seo an ambassador in February 2026 under Pierpaolo Piccioli and promptly put her in its Heart and Body campaign. Apparently, this was a good move for the house. An industry report calculated $5.9 million in media impact value from the partnership. Numbers aren’t usually the most exciting thing about fashion, but $5.9 million is quite the number.
GAWON
Finally, we have GAWON, who hasn’t had to wait very long for fashion to come calling. Prada named her an ambassador in April 2025, less than a year after MEOVV debuted and shortly after her first appearance at its F/W25 womenswear show in Milan. She remains in the house’s orbit in 2026, appearing at its Milan presentations and beauty events in Seoul. For one of the newest names on this list, that’s a good head start.
Photos: JENNIE (via Instagram), LISA (via Instagram), ROSÉ (via Instagram), JISOO (via Instagram), Hoyeon (via Instagram), Suzy (via Instagram), Song Hye-kyo (via Instagram), NINGNING (via Instagram), Han So-hee (via Instagram), Sora Choi (via Instagram), Kim Ji-won (via Instagram), Nana (via Instagram), Hyun Ji Shin (via Instagram), Roh Yoon-seo (via Instagram), and MEOVV (via Instagram)
Frequently Asked Questions
JENNIE of BLACKPINK wears Chanel under Matthieu Blazy, while models Sora Choi and Hyun Ji Shin also walk regularly for the house, with Hyun Ji Shin’s F/W26 season including Chanel, Dior, Miu Miu, and Louis Vuitton.
All four BLACKPINK members have major fashion ties: JENNIE with Chanel, LISA with Louis Vuitton and BVLGARI, ROSÉ with Saint Laurent and Tiffany & Co., and JISOO with Dior and Cartier.
Hoyeon, who starred in Squid Game, has a longstanding relationship with Louis Vuitton and Nicolas Ghesquière, appearing at the house’s collections and events including the 2026 Monaco Grand Prix.
An industry report calculated $5.9 million in media impact value from Roh Yoon-seo’s partnership with Balenciaga, which named her an ambassador in February 2026 under creative director Pierpaolo Piccioli.
NINGNING of aespa was named a Gucci global ambassador in April 2026 after attending the house’s F/W26 Milan show, later landing the Paparazzo handbag campaign and joining the Gucci Primavera campaign.
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