In a twist of artistic shuffling, Jack McCollough and Lazaro Hernandez, the decades-long dating duo who built Proenza Schouler into an American fashion institution, have been named the new creative directors of LOEWE. The appointment marks a significant shift for the Spanish luxury house and raises questions about what comes next—for LOEWE, for McCollough and Hernandez, and for the carousel of designer musical chairs.
RELATED: What Could Be Next for Proenza Schouler?
From New York Cool to Spanish Craft
McCollough and Hernandez, known for their art-school intellect and downtown insouciance, spent two decades defining what it meant to be effortlessly cool in New York fashion. From their debut at Parsons (where Barneys New York famously bought their thesis collection) to their CFDA Award-studded career at Proenza Schouler, their work has always collided razor-sharp precision with rawness, threading structure through fluidity.
Now, they bring that sensibility to LOEWE, a brand with roots in Spanish craftsmanship but a decidedly global reach. The role was previously famously held by Jonathan Anderson, whose tenure redefined Loewe as an avant-garde powerhouse through surrealist leatherwork, cerebral tailoring, and a masterful dialogue between fashion and art.
The move also suggests that Anderson may indeed be heading to Dior—though luxury giant LVMH, who owns both Dior and LOEWE, has yet to confirm or deny the rumors. Fashion’s game of thrones never rests.
To keep updated on the plans of the Proenza Schouler boys for Loewe, visit their official website.
Photos: PROENZA SCHOULER and LAZARO HERNANDEZ (via Instagram)
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