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Dream Dressing: 7 Filipino Labels We’d Love to See on BTS

From j-hope in ha.mu to Jungkook sporting Fortune WWD, we’ve paired each BTS member with a local label that feels like the right fit.

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Ask any ARMY (this writer included), and they’ll tell you no one tells a style story quite like BTS. Whether commanding a stage, dressing down off-duty, or making a red-carpet statement, each member has crafted a distinct sartorial identity—one that fans know, the world’s top fashion houses recognize, and that Filipino designers could match. (Side note: Proudrace had the opportunity to dress the group during their early years—and what a feat!) And with j-hope set to light up Manila during his solo Hope on the Stage tour from April 12 to 13, we couldn’t help but imagine how homegrown talent could dress him—and the rest of BTS—to perfection.

RELATED: EXCLUSIVE: Rags2Riches Created Filipino-Inspired Official Merch Bags for BTS

Here are 7 Filipino labels that’d be a great match to the group’s diverse styles. How we wish could broker these collaborations at all!

ha.mu x j-hope 

J-hope in ha.mu feels like an overdue collab.

j-hope’s radiant energy and joyful personality are an ideal fit for ha.mu’s bold prints, exaggerated silhouettes, and vibrant color story. Even during his Jack in the Box era when he embraced a darker, grittier aesthetic, j-hope’s innate exuberance still peeked through. ha.mu’s playful designs feel like they were made for him.

RAJOMAN x SUGA

Rajo Laurel should know—in case he doesn’t yet—that Suga could very well be a brand ambassador for Rajoman.

SUGA has never shied away from defying fashion norms, effortlessly pairing skirts with traditionally masculine silhouettes previously. RAJOMAN’s gender-fluid approach to tailoring—exemplified in its latest collection—aligns seamlessly with his confident, experimental style. The brand’s fusion of structure and softness would be a natural extension of his wardrobe.

Fortune WWD x Jungkook

Jungkook will like Fortune WWD’s spin on workwear.

Jungkook gravitates toward utilitarian, military, and workwear-inspired fashion and Fortune WWD’s detail-driven pieces feel like a match. We can already picture it: Jungkook dashing from a curbside to a boarding gate or exiting a K-Barbecue haunt (with Mingyu and Eunwoo) in the label’s textured co-ords or saturated separates. It’s practically his uniform—just a bit more colorful—in the making.

Maligaya Clothing Co. x RM

Maligaya Clothing Co.’s one-off pieces are a match to RM’s off-duty style.

Nature lover and art patron RM would find a kindred spirit in Maligaya Clothing Co. The brand’s one-off pieces, crafted from vintage linens and deadstock textiles, echo his off-duty aesthetic, which often includes hand-stitched, heritage-inspired garments that combine craft and comfort. With its relaxed, presko sensibility and commitment to sustainability, Maligaya Clothing Co. feels aligned to RM’s organic, cultured style.

Kelvin Morales x Jin

What a joy for Kelvin Morales to work with Worldwide Handsome.

A Kelvin Morales piece would only amplify Jin’s timeless sense of guapo. Picture him with neatly brushed-up hair, impossibly clear skin glowing, and signature soft pink lips—the epitome of effortless elegance. Now, add a Kelvin Morales barong into the mix to wear at an intimate lunch (delulu down, ARMY!) or a garden party and we’ve got ourselves a hit.

Nicolo x Jimin

Nicolo on Jimin sounds like a smart and sweet idea.

Jimin’s fluid movements and androgynous charm make him a shoo-in for nicolo. The brand’s affinity for sheer fabrics, soft themes, and intricate embellishments—think butterflies and floral appliqués—feels tailor-made for him. Imagine Jimin in a matching polo and shorts set or a structured jacket adorned with anthuriums. It’s a fashion moment waiting to happen.

Randolf x V

Randolf and V share a certain irreverence that would translate really well.

As the official partner of BTS for their barong merch, Randolf already has a connection to the group. But V, with his whimsical, artistic, and often unpredictable nature, is an especially great fit for the brand’s quirky, subversive motifs. Whether it’s a cheeky bespoke barong, a skin tone tattoo-print top, or playful boxers, Randolf’s signature aesthetic complements V’s duality—classic yet unconventional, elegant yet eccentric.


Photos from HA.MU, RAJOMAN, FORTUNE WWD, MALIGAYA CLOTHING CO., KELVIN MORALES, NICOLO, and RANDOLF (via Instagram)

Owen Maddela

Owen Maddela

Head of Content for the Creative Services

Owen Maddela is a writer, editor, producer, and former publisher who serves as Head of Content for the Creative Services Team at One MEGA Group - Asia. Since 2005, his work has spanned the intersections of art and commerce through editorial and branded content across magazines, newspapers, books, websites, social media, and trade expositions.

A keen observer of fashion, culture, food, the arts, design, and entertainment, his tenure in media and wide-ranging interests have shaped a writing style that traces the connections between history, trends, and pop culture. He currently leads branded content for MEGA while continuing to contribute editorial work, with bylines appearing in MEGA, Vogue Philippines, and VMAN Southeast Asia.

A Marketing graduate of De La Salle University, he has also worked in corporate communications and public relations, informing his approach to storytelling and brand-building.

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