Vietnam, with its rich culture and seamless blend of tradition and modernity, is a vibrant destination worth discovering—not just for its cuisine, heritage sites, and natural wonders, but also for its growing fashion scene.
From couture houses dressing global icons to cult-favorite streetwear labels leading the local fashion charge, these six Vietnamese brands are redefining style on their own terms. Whether you’re after luxury, edge, or cultural storytelling, there’s a label here you’ll want on your radar.
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Couture Elegance: Cong Tri
Vietnam’s first couture house has been shaping the country’s luxury fashion scene since 2002. Known for its intricate embroidery, elegant draping, and exquisite craftsmanship, Cong Tri has dressed global icons like Beyoncé, Rihanna, and BLACKPINK’s Lisa and Rosé.
From evening gowns to ready-to-wear, the couture house embodies refined glamour and the timeless power of feminine elegance.
Avant-Garde Artistry: Le Thanh Hoa
A trailblazer since 1985, Le Thanh Hoa is a household name in Vietnamese high fashion. His creations—seen from local runways to the Cannes Film Festival—blend traditional motifs with architectural shapes and contemporary drama. His works have been worn by A-list celebrities and beauty queens such as Kylie Verzosa and Russian-American actress Eugenia Kuzmina.
From ready-to-wear items and ethereal bridal gowns to haute couture collection, his avant-garde designs command attention while honoring cultural craftsmanship.
Wearable Art: Mai Lam
What began as custom garments for friends evolved into a boutique that opened in Saigon in 2005. Designer Mai Lam has described her brand as “wearable art,” merging cultural heritage with a contemporary streetwear edge.
Each piece combines found objects from local markets with vintage and historical elements, resulting in one-of-a-kind pieces that are both nostalgic and progressive.
Sophisticated Minimalism: Aeie Studios
Launched in 2018 by Trang Thuy Do, Aeie Studios brings minimalist design to life with deep cultural roots. While the aesthetic leans clean and understated, the details are rich: unique silhouettes, subtle textures, and thoughtful tailoring.
Timeless, versatile, and quietly expressive—this is how Aeie Studios defines modern Vietnamese minimalism.
Unapologetic Sensuality: Fancì Club
Founded in 2021 by designer Duy Tran, Fancì Club is a rising cult favorite among bold, fashion-forward women. The brand reclaims and redefines femininity—daring silhouettes, unapologetic sensuality, and playful rebellion, all wrapped in sustainable practices.
Fancì Club is for the nightlife lovers, the city girls, the modern rebels—those who wear confidence like a second skin. Many women have worn this coveted brand: Olivia Rodrigo, BLACKPINK, Davikah, Sabrina Carpenter, Marian Rivera, Nadine Lustre, and more.
Bold Streetwear: Aah Midnight Club
Founded in 2014 by designer Bin Pos, Aah Midnight Club channels youth culture through edgy silhouettes and expressive details. Inspired by music, film, and real-life stories, the brand has become a staple for Vietnamese trendsetters who want to stand out.
Expect bold graphics, confident cuts, and pieces that radiate individuality with every wear.
The Vietnamese fashion scene is a dynamic mix of artistry, innovation, and cultural pride. Whether you’re drawn to couture elegance, edgy streetwear, or wearable heritage, these homegrown labels prove that Vietnam is a style destination in its own right. And yes, they absolutely deserve a place in your wardrobe.
Ready to explore? Visit them in Vietnam or shop online—and get ready to turn heads.
Featured Image and Photos: CONG TRI, MAI LAM, FANCI CLUB, AEIE STUDIOS, LE THANH HOA, AAH MIDNIGHT CLUB (via Website and Instagram)
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