Amid beauty’s highly curated world of perfection, MEGA BeautyCon 2026 invites everyone to play. Bringing together brands, creators, experts, and consumers, this year’s BeautyCon transforms beauty from something to simply admire into something to discover, experience, and enjoy.
Under vibrant lights and surrounded by towering men on stilts, interactive booths, and whimsical installations, the Beauty Carnival came to life for two days at Trinoma Activity Center. Across the space, brand booths became attractions of their own, with games, challenges, and activities turning beauty discovery into an experience worth remembering.
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A First Look at BeautyCon
The first day began with Creator and Industry Access, welcoming KOLs and creators into the Beauty Carnival for an exclusive first look. From the brand booths and grand stage to the whimsical vignettes and amusement-inspired displays, guests had plenty of opportunities to explore the space—and, of course, capture the experience along the way.
Joining the morning session were MEGA Faces to Watch Reign Parani and Reich Alim, models Naomi Wainwright, Agie Stockel, and Silvana Rauch, and beauty queens Maureen Montagne, Ashley Subijano, and Samantha Panlilio.
The morning program, hosted by Aiyana Perlas and Alison Black, gave creators an exclusive look at what BeautyCon had in store. MEGA Beauty Director Agoo Azcuna-Bengzon welcomed guests before talks and masterclasses from ANKO, MAC Cosmetics, and Fresh kicked off the day’s beauty programming.
Let the Games Begin
By 1 p.m., the Beauty Carnival opened its doors to the public, welcoming guests of all ages into the space. Armed with Beauty Bingo cards, attendees were challenged to visit participating booths and collect stamps from CREAM SILK, Dove Damage Expert Studio, ANKO, LUXE Beauty and Wellness Group, TIMEPHORIA, SKINTIFIC, RPS Aesthetics, NEW MOON, DEAR FACE and SKIN POTIONS, ORGANIC SKIN JAPAN, and Fresh Hairlab and Fresh Smilelab.
With every completed challenge and collected stamp, guests moved through the Beauty Carnival one booth at a time. And there was more than bragging rights at stake: completing the Beauty Bingo gave them the chance to take home a MEGA Beauty Bag filled with curated beauty favorites and new discoveries.
The Greatest Beauty Show
The afternoon session continued with a performance by PÜPA, who serenaded the crowd with covers and her original single. The energy then shifted back to beauty, with informative talks and short masterclasses from ANKO, LUXE Beauty and Wellness Group, Dear Face and Skin Potions, Organic Skin Japan, and URBAN SMILES Dental Clinic.
By the end of the first day, guests left the Beauty Carnival with MEGA Beauty Bags slung over their shoulders, new favorites in hand, and plenty more to discover. But the games, beauty finds, and conversations were far from over. With one more day of BeautyCon still ahead, the carnival was only getting started.
Photographed by KIM ANGELA SANTOS, EXCEL PANLAQUE, and ED SIMON of KLIQ INC. Art Direction by RAKI LUCAS.
Special thanks to CREAM SILK, DOVE, ANKO, LUXE BEAUTY AND WELLNESS GROUP, TIMEPHORIA, SKINTIFIC, RPS AESTHETICS, URBAN SMILES DENTIAL CLINIC, NEW MOON, DEAR FACE AND SKIN POTIONS, ORGANIC SKIN JAPAN, FRESH HAIRLAB AND FRESH SMILELAB, COLOURETTE, MAC COSMETICS, TRINOMA BY AYALA MALLS, THE MEMORY MACHINE PHOTOBOOTH, MOD CONCEPTS & RENTALS, POND’S SKIN INSTITUTE, POPP BY PENSHOPPE, LAVOJOY PHILIPPINES, DAZZLE ME, LOVELY CAUSEMETICS, POPIQUE BEAUTY, CATHY DOLL PHILIPPINES, DOOD NIPPIES.
Frequently Asked Questions
Day 1 opened with an exclusive Creator and Industry Access session in the morning, followed by the Beauty Carnival opening to the public at 1 p.m. with brand booths, a Beauty Bingo activity, masterclasses, and a performance by PÜPA.
Aiyana Perlas and Alison Black hosted Day 1 of MEGA BeautyCon 2026, with MEGA Beauty Director Agoo Azcuna-Bengzon welcoming guests before talks and masterclasses from ANKO, MAC Cosmetics, and Fresh.
Beauty Bingo is an interactive card attendees use to collect stamps by visiting participating booths, including Cream Silk, Anko, Skintific, and Organic Skin Japan. Completing the card earns a curated MEGA Beauty Bag.
PÜPA performed at MEGA BeautyCon 2026’s Day 1 afternoon session, serenading the crowd with covers and her original single before the program continued with beauty talks and masterclasses.
MEGA BeautyCon 2026’s Beauty Carnival was held over two days at the TriNoma Activity Center, featuring brand booths, interactive installations, and whimsical carnival-inspired displays.
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