Whipped Cherry Magic: How Clean Reserve’s Deliciously Gourmand Scent Is Layering Luxe with Sustainability

At Clean Reserve’s recently-concluded event, the irresistible Whipped Cherry fragrance took center stage—not just as a fantastic scent but as a bold statement in eco-conscious luxury. Here’s why we should be buzzing about this fruity, sustainable perfume and how to layer it like a pro.

By Owen Maddela and Ramon Amon May 28, 2025

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Clean Reserve, the farm-to-fragrance brand with a conscience, recently hosted an intimate gathering where its freshest sustainable luxury was unveiled: the Whipped Cherry fragrance. Beauty insiders, creators, and fragrance lovers came together for sweet talks and scent layering workshops led by Clean Reserve’s Brand Director, Ferda Isisaglam.

^{Host Martha Sta. Barbara-Villarama, or The Beauty Junkie, shares some words with Brand Director Ferda Isisaglam}

For the modern beauty lover—who craves more than just a pretty smell—Whipped Cherry is a juicy, mouthwatering invitation to experience fragrance in a new, playful way. Imagine wild cherry, fresh pineapple, and tropical coconut water sparking your senses at the first spritz. Then, just as you start to fall in love, a delicate floral heart of almond blossom, mimosa, and osmanthus keeps you hooked. Finally, it all melts into a cozy, decadent dessert of praline, vanilla cream, and a cherry on top, wrapped in cedarwood and musk.

^{This new scent embodies that certain sweetness that warms to the core}

But here’s the real kicker: this isn’t just a fragrance designed to turn heads. Whipped Cherry stands as one of Clean Reserve’s symbols of sustainability. The brand’s commitment runs deep, with a farm-to-fragrance philosophy that supports farmers and their communities through sustainable ingredient sourcing.

The cedarwood note, for example, is upcycled and sourced responsibly from the U.S., minimizing waste and giving new life to what would otherwise be discarded wood. And the eco-conscious packaging is as thoughtful as the scent inside, making this perfume an ethical indulgence you can feel good about.

The event was held at AYA Manila, a stylish restaurant and lounge designed to celebrate Filipino heritage and culture—a fitting backdrop for a fragrance that’s all about community and conscious choices.

^{LOCATED ATOP ROCKWELL MALL, THIS LOUNGE WAS ENVELOPED IN DECADENT AROMAS}

At the event, Isisaglam shared how Clean Reserve is evolving its heritage into a young, vibrant story that speaks to Gen Z, Alpha, and Millennials seeking more from their beauty brands. The spotlight? Fragrance layering—using Whipped Cherry as a base to blend with other scents, crafting a fragrance that’s fresh and uniquely yours. This isn’t just a clever beauty trick; it’s an artful way to customize your scent and tell a new olfactory story.

MEGA's EIC Peewee-Reyes Isidro — ^{MEGA’s Editor-in-chief Peewee-Reyes Isidro fell in love with Clean Reserve’s newest fragrance, and might just make it her newest essential}

Guests got hands-on experimenting with layering Whipped Cherry together with Clean Reserve favorites, creating unique combinations that expressed their personalities. From floral bursts to woody undertones, the possibilities are endless—and all wrapped in Clean Reserve’s ethos of a fragrance with a purpose.

^{SEASONED BEAUTY EDITORS AND YOUNG CREATORS ALIKE RESONATED WITH WHIPPED CHERRY}

This fresh take on fragrance, combined with a genuine commitment to sustainability, clearly resonated with everyone at the event. From seasoned creators to rising voices, beauty editors to lifestyle influencers, the room was buzzing with excitement—and you could tell they were all ready to bring Clean Reserve’s story to their own communities.

^{THE SCENT THAT EMBRACES MODERN BEAUTY}

If you want to dive into a perfume experience that’s not only deliciously addictive but also a win for the planet, Whipped Cherry is the new go-to. Layer it, love it, and let it remind you that luxury can be sweet, sustainable, and unapologetically fun.

Photos and Featured Image: CLEAN RESERVE

Owen Maddela

Head of Content for the Creative Services

Owen Maddela is a writer, editor, producer, and former publisher who serves as Head of Content for the Creative Services Team at One MEGA Group - Asia. Since 2005, his work has spanned the intersections of art and commerce through editorial and branded content across magazines, newspapers, books, websites, social media, and trade expositions.

A keen observer of fashion, culture, food, the arts, design, and entertainment, his tenure in media and wide-ranging interests have shaped a writing style that traces the connections between history, trends, and pop culture. He currently leads branded content for MEGA while continuing to contribute editorial work, with bylines appearing in MEGA, Vogue Philippines, and VMAN Southeast Asia.

A Marketing graduate of De La Salle University, he has also worked in corporate communications and public relations, informing his approach to storytelling and brand-building.

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