On Heart Evangelista today, out of stock tomorrow. This is the ‘Heart Effect.’ Whether it’s a bag, a pair of sunglasses, or an elusive lipstick shade, if the global fashion icon so much as nears it, it sells. And it’s not just fashion; her word alone can put a luxury house on the radar of an entirely new audience. Case in point: Mugler scents, which she discovered at the young age of 14 and has since turned into a shared obsession with her followers. Now, that influence comes full circle—Heart is officially the newest ambassador for Mugler Fragrances.
RELATED: The Exact Perfume Heart Evangelista Wears that Makes You Fall in Love with Her
Angel Eau de Toilette


Heart can go from edgy to angelic, and Angel Eau de Toilette calls for the latter. In outfit form, such is the pristine white Filipiniana made by Michael Leyva for her attendance at the 2023 State of the Nation Address (SONA). Fruity, gourmand, floral, and with just the right amount of sensuality—this is Angel Eau de Toilette captured in a look.
Angel Eau de Parfum


Sultry, audacious, and bold—Angel Eau de Parfum is made to leave a lasting impression. This is Heart in a fierce Roberto Cavalli piece: skin-baring black netting, intricate lace, and feathers that frame the wide-legged silhouette. With notes of patchouli, bergamot, and praline, this scent is as edgy as it is elegant, much like the global fashion icon herself.
Angel Nova


Angel Nova, on the other hand, is Heart in a bottle. With her playful, free-spirited vibe (just watch her twirl through Paris), it’s no surprise this fragrance is her perfect match. In a bright, almost fluorescent Miss Sohee couture look, she brings together juicy raspberry, upcycled rose, and a hit of earthy akigalawood. It’s everything Heart craves in a fragrance—fittingly so, as the true “Angel Nova Queen.”
Angel Fantasm


The world paused when Heart Evangelista stepped out in that beige Schiaparelli gown, and for good reason. She wore silk georgette, sculpted leather, and sequins draped her like a living work of art. Angel Fantasm follows suit—fruity, ambery, and decadently gourmand. It’s seductive yet fresh, daring you to choose one. But would you ever ask Heart to choose when she’s got it all?
Angel Elixir


That black Alaïa cut-out piece with the high slit dares to reach into Heart’s alter-ego. Angel Elixir brings the same fierce energy with bold white florals, spicy ylang-ylang, and an intoxicating vanilla finish. It’s a scent that not only commands attention but invites you to indulge in the fearless energy of a woman living on her own terms.
This is Heart in every Mugler Angel scent—every mood, every moment, every look. So, what’s next with her as regional ambassador? Simple: Heart’s got Southeast Asia in her hands, and now she’s bringing Mugler Fragrances to the region like only she can.
Featured Image and Photos: SCENT AND BEAUTE, MUGLER, HEART EVANGELISTA, MICHAEL LEYVA (via Instagram)