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At SM Mall of Asia, Cetaphil brought together a cast of ambassadors and personalities whose routines reflected the brand’s gentle approach to care across different skin needs and life stages.
Distinct in style yet united by a shared appreciation for thoughtful skincare, each name in the lineup offered a glimpse into what modern beauty can look like when it is rooted in ease, consistency, and products that meet the skin where it is.
More than a celebrity-led moment, Cetaphil’s presence at Derm on Tour unfolded as a portrait of skincare made personal, with every routine pointing back to comfort, compatibility, and daily care that feels easy to return to. Here’s a closer look at the faces behind that glow:
Faces of Influence
At the heart of the lineup are the personalities who reflect Cetaphil’s core promise: gentle skincare that works hard without feeling hard on the skin.
Among the ones to watch, Donny Pangilinan stands out as a staunch advocate of the Moisturizing Lotion, a lightweight hydrator for dry to normal, sensitive skin, reflecting his straightforward skincare philosophy: moisturize, get enough sleep, and never skip sun protection. Atasha Muhlach keeps Gentle Exfoliating Salicylic Acid Lotion in her orbit with an approach that feels refreshingly unfussy. Simplicity, in her case, is not an afterthought but the point. Her pick adds a more specific skin concern into the mix, offering gentle exfoliating care for skin that needs a little more clarity without straying from Cetaphil’s overall gentle approach.
Meanwhile, Hannah Pangilinan turns to Ceramides Lotion as part of her routine centered on double cleansing and gentle formulas, proving that consistency remains one of beauty’s most enduring secrets. With ceramides known for supporting the skin barrier and moisture retention, the product adds a replenishing, comfort-first dimension to the range.
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If the aforementioned grounds the story in everyday essentials, this next one shows how Cetaphil’s gentle approach carries through different kinds of routines with the same sense of ease.
Catriona Gray keeps the Advanced Defense Serum and Repair & Renew Serum close as part of a routine shaped by trust and consistency, staying loyal to products she knows work for her. That kind of loyalty says a lot. In a beauty landscape constantly chasing the next thing, her approach makes a strong case for formulas that earn their place slowly, quietly, and with staying power.
Anne Curtis-Smith, meanwhile, returns to the enduring ease of the Gentle Skin Cleanser, a classic that has earned its place through its non-stripping formula and dermatologist-tested gentleness for sensitive skin. With niacinamide, panthenol, and glycerin in the formula, it speaks to Cetaphil’s long-standing commitment to cleansing that supports the skin rather than disrupting it.
The Care Guardians
Then comes the softest, warmest turn in the story: care that extends beyond the self and into the home.
Leading the Care Guardians are parents Jess Wilson, Andi Manzano, Laura Lehmann, and Nico Bolzico, who all swear by the Gentle Wash and Shampoo, a staple in their respective homes. Together, they embody a kind of care that feels warm, grounding, and quietly essential. It is an especially fitting choice for a section that speaks to care in its most nurturing form, given Cetaphil Baby’s positioning around products suitable for baby’s sensitive skin from birth on and designed for gentle daily cleansing.
For Nico and Andi, skincare and self-care extend into family life. Nico shares that he gifts lotions to his kids, while Andi rounds out that same for-the-family spirit—a detail that adds a sweeter and more thoughtful layer to their stories.
Radiant and Beautiful
Rounding it up are the women who bring the brightening range into focus, not as a departure from Cetaphil’s identity, but as an extension of it.
The rising actresses—both grew up in the limelight—bring a fresh and bright energy all their own. Cassy Legaspi relies on the Bright Healthy Radiance Cleanser as a non-negotiable first step, anchored by her belief in always removing makeup and cleansing properly. It is made for skin concerns like dark spots and uneven tone, while still being gentle on sensitive skin.
Kaila Estrada, meanwhile, leans into the Bright Healthy Radiance line, from the Serum to the Day Cream and Night Cream, with a skincare mindset that feels especially resonant: the calmer the routine, the happier her skin is. It is a philosophy that pairs naturally with a range specifically designed for sensitive skin and built to help diminish the appearance of dark spots and improve skin’s radiance.
RELATED: Kaila Estrada Is Cetaphil’s New Girl’s Girl
The New Radiance Code
Together, Cetaphil’s ambassadors present a vision of beauty that feels fit for the times. No elaborate routines. No unnecessary excess. Just thoughtful skincare, standout names, and a reminder that sometimes the most powerful glow comes from gentle beginnings.
Keep up with the glow and follow @cetaphilph on Instagram for more skincare must-haves, tips, and updates.
PHOTOS AND FEATURED IMAGE: JOHN LLAMAS (PHOTOGRAPHER), MARCUS BONDAD (ART DIRECTOR), AND ARJ MADARANG (PRODUCTION DESIGNER)
Frequently Asked Questions
The ambassadors were featured at the Cetaphil Derm-on-Tour event at SM Mall of Asia, showcasing their personal skincare routines and favorite gentle product matches.
Donny advocates for a straightforward approach, emphasizing the importance of using Cetaphil’s Moisturizing Lotion, getting adequate sleep, and consistently applying sun protection to keep skin healthy.
Catriona prioritizes trust and consistency, staying loyal to specific products like the Advanced Defense and Repair & Renew Serums that have proven their effectiveness for her skin.
These “Care Guardians” consistently swear by the Cetaphil Baby Gentle Wash and Shampoo, valuing its nurturing formula as a safe and essential staple for their families.
They champion a “less is more” approach, focusing on ease, consistency, and gentle products that provide a healthy, natural glow without unnecessary or excessive complexity.
