Hair, lips, cheeks, and beyond—P-Beauty is serving firsts, fresh shades, and unexpected drops
Accompanying the ‘new year, new me’ mantra are hot drops from local beauty brands promoting all things essential, practical, and pretty. From a skincare brand’s first foray into haircare to new shades of fan favorites and even a calendar, these homegrown heroes are not only expanding their range, but giving Filipinos more reasons to experiment and find their next staples.
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Happy Skin: Happy Skin Hair
After 11 years of caring for the skin, Happy Skin decided to up the ante with Happy Skin Hair, a haircare line formulated in Japan. It recently introduced four products—two shampoos and two treatments—packed with biotin peptides, elastin, and powerhouse actives to extend to the hair the same care they have for the skin. Choose the Soft & Straight variant for dry and damaged hair, and Volume & Bouncy for fine and flat hair.
GRWM Cosmetics: Lip Maxx
Just when you thought there were enough lip products in the market, GRWM Cosmetics drops the Lip Maxx. It’s a moisturizing lip balm with cooling menthol, deep hydration, and nourishing ingredients to keep the lips in top shape. It boasts an array of 13 shades from clear to pinks, reds, and even a wildcard lilac.
Colourette: Eye Products
Colourette Cosmetics wanted to make sure all eyes are on you. Leading the drop is the BFF Eyeshadow Palette, an all-in-one set with a built-in primer and four variants. They also introduced Pen Pal, a gel eyeliner in two shades, Lash Love, a mascara designed for straight Asian lashes, and two brow staples: Brow Bestie, a dual-ended pencil, and Brow Boss, a long-holding sculpting gel. It’s a complete eye collection in one go.
Chu Chü Beauty: Multiuse Heart Paints
Chu Chü Beauty just refined their blush pigments, the Heart Paints. Now coming with a sleek doe-foot applicator, it’s designed to hug every curve for a smoother, more precise application. Five new shades have also joined the lineup, spanning from a very soft pink to deep red. It’s about delivering more color and control to an existing favorite.
Chu Chü Beauty: Heart Lip Duo
You can never have too many heart-shaped things in your vanity—Chu Chü Beauty is here to make sure of it. It dropped the Heart Lip Duo, a two-in-one essential one can shape like a heart. One end features a velvet matte formula, while the other brings a shimmer gloss to top it off. With five versatile combinations, it’s the perfect grab-and-go fix.
Vice Cosmetics: Brows & Brews
Vice Cosmetics is making brow routines foolproof with Brows & Brews, a three-part lineup for effortless definition. The Brow Curve shapes and fills, Brow Flix fluffs and tints for extra dimension, while the Brow Shaper is a clear brow gel that locks everything in place. Because good brows aren’t optional, the brand covers all bases.
Teviant: New Shades of the Velvet Drop
The new Velvet Drop blush shades have arrived, and Teviant is bringing variety. A total of six new shades join the lineup, ranging from soft and sultry, peachy to wine, and everything in between. The blendable, multi-use formula still works as well on the eyes, cheeks, and lips—because you can never have too many shades.
Issy: 2025 Calendar
Breaking away from the usual makeup drops, Issy introduced a 2025 Calendar in collaboration with Cenon at Mav. Designed as a visual statement, this limited-edition memento features striking visuals that celebrate bold creativity and unfiltered self-expression. It’s a refined keepsake to start the year with tradition.
BLK Cosmetics: Soft Blur Powder Foundation
Because at-home airbrushed skin is the future, BLK Cosmetics just released the Soft Blur Foundation. It’s a sheer, invisible blurring powder designed for 16-hour wear. Powered by Microfine Powder Technology, it promises a weightless, non-cakey finish—for whether you’re going for a barely-there beat or a full matte moment.
Sunnies Face: Juicetint
A master of all things lips, Sunnies Face’s latest reinvention is the Juicetint. Originally launched last year, this hydrating lip tint is back and better—now with six new wearable shades in nudes and cool pinks, plus an upgraded formula packed with extra lip care and a plumping effect.
Featured Image and Photos: MEGA ARCHIVES, HAPPY SKIN, GRWM COSMETICS, COLURETTE, CHU CHÜ BEAUTY, TEVIANT, ISSY, BLK COSMETICS, SUNNIES FACE (via Instagram), VICE COSMETICS (via Facebook)
