The concept of eternal youth has fascinated humans for eons. But now, in the digital age, it seems like the pursuit of it has taken a more concerning turn. Take a look at your social media feed; heavily edited, and more recently, AI-filtered-photos are dominating. And while these are passed off as fun trends, they’ve undoubtedly contributed to increasing unrealistic beauty standards.
Ever heard of Instagram Face? We’re talking about cookie-cutter features—sculpted face, lifted cheeks, and impossibly poreless, wrinkle-free skin—that border on uncanny. The same templated features you may see on celebs and influencers.

While there’s nothing inherently wrong with seeking aesthetic solutions, Le Meur Aesthetics reminds us that there’s a far greater approach. Last September 17, it unveiled its ‘Greater Le Meur’ campaign. Joined by Dr. Janice C. Ty, MD., Vanguard Aesthetics COO Ruby Chavez and Clinical Officer Marcus Peña, and Le Meur brand ambassador Rica Peralejo, the clinic introduced greater technologies, greater treatments, along with some expert-backed tips and reminders on how to make more informed beauty choices. Missed the event? We’ve compiled everything you need to know.


When Lifts Let You Down
Among the most sought after aesthetic treatments currently is lifting, in relation to both aging and the desire to achieve ‘Instagram Face’. The problem with this, however, lies on how lifting only targets one concern: sagging skin. It doesn’t target fat loss, and may even overemphasize the lack of volume caused by it.

As mentioned during the Greater Le Meur launch, you need to consider your skin’s structure, surface, quality, and its ability to regenerate before choosing which aesthetic procedures to go for. So they recommend a more multidimensional approach.
This is where they introduce two new, greater technologies and non-invasive treatments: Density Noir x Ultherapy PRIME and Préime Dermafacial.

Density Noir x Ultherapy PRIME combines two existing technologies: Density Noir, which rebuilds collagen density to restore your skin’s structure, and Ultherapy PRIME, which stimulates elastin production to improve your skin’s regenerative properties. Unlike single treatments, these two, used together in sequence, helps restore the skin and improve its resilience.

For those who only seek to restore their skin’s radiance without the discomfort of traditional facials, here’s where the new Préime Dermafacial comes in. This 5-in-1 treatment effectively and gently exfoliates, hydrates, and tones the skin.


Reaching New Heights with Greater Le Meur
Now, before you scramble to Le Meur to avail these treatments, the experts at Le Meur remind everyone once more the importance of making informed choices.

“It’s not just about single treatments, combination treatments, you know?” says Vanguard Aesthetics Clinical Officer Marcus Peña. “At the end of the day, it’s basically what the patients need. ‘Cause we can give you all the treatments in the world, but if you don’t need it, what would be the benefit to you?”
As a matter of fact, availing treatments when you don’t need them may even cause irreversible damage to your skin. You also need to know about risks, proper aftercare, and maintenance to avoid aggravating concerns.

To this, Dr. Janice C. Ty, M.D, adds, “We cannot just say we want both or we want one of each [treatment], which is why consultation is very important.”
And that’s exactly what Le Meur promises. Instead of pushing for cookie-cutter solutions, they aim to continue delivering expert-backed solutions tailored specifically to what each client needs.

“I’m very conservative when it comes to [treatments]. But lumakas loob ko because of Le Meur because they can offer you very friendly, [non-invasive] ones,” shares brand ambassador and actress Rica Peralejo.
Wrapping things up, she adds, “Sometimes, we encounter clinics or doctors who are a little bit pushy. If there’s something new, they want you to do that. But Le Meur’s never been that way for me. Le Meur is very open to my comfort level.”

Greater technology, greater treatments, greater expertise, and greater experience—all of these await you at Le Meur Aesthetics.
Follow @lemeur.aesthetics for more information.

Franchezca Udan
Franchezca Giddel Udan is a copywriter at MEGA Asia, specializing in branded storytelling across print and digital platforms. Her work covers beauty, fashion, lifestyle, and entertainment, translating product guides, reviews, tutorials, and trend-driven content into accessible, expert-backed stories. She has also written features and essays exploring culture and feminism.
A Cum Laude graduate with a Bachelor’s Degree in Communication, she earned recognition in writing competitions across Central Luzon in news broadcast, radio drama, theater, and film. Her journalism and creative writing background informs a style that blends research-driven insights with engaging storytelling.
Beyond her work at MEGA, she pursues personal creative projects, including screenplays and blog writing, while championing a thoughtful, human-centered approach to storytelling.
