Coco Mademoiselle Crush Absolu is a study in contrasts—inviting yet commanding, teasing yet assured. The fragrance is as sensory as it is emotional, opening with bright grapefruit and lychee before settling into the enveloping depth of amber and woods.
Composed by CHANEL’s in-house perfumer-creator Olivier Polge, the fragrance is envisioned as an affirmation of self. “I like to imagine that it accompanies the woman who wears it. It is not about conforming, but about revealing oneself, surprising oneself,” he says.
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In many ways, this spirit echoes Gabrielle “Coco” Chanel herself: assertive, independent, and unmistakably her own. And who better to embody the contemporary Coco Mademoiselle woman than Gracie Abrams?
The New Face of Coco Mademoiselle
As a GRAMMY®-nominated singer-songwriter and CHANEL House Ambassador, Gracie Abrams shares an instinctive elegance with the woman at the heart of Coco Mademoiselle. From her luminous complexion and cropped dark hair to her quiet assertiveness and fierce sense of freedom, she carries an energy that feels distinctly her own.
Like Coco, Gracie leaves an indelible impression wherever she goes. Refined yet direct, delicate yet self-assured, she embodies the tension that makes Coco Mademoiselle Crush Absolu so compelling. As its new face, Abrams brings a distinctly modern sensibility to the fragrance—one that reflects the enduring spirit and unmistakable blueprint of CHANEL.
Featured Image and Photos: CHANEL (via Instagram)
Frequently Asked Questions
Singer-songwriter Gracie Abrams is the official new face and House Ambassador for CHANEL Coco Mademoiselle Crush Absolu. Her modern elegance, quiet confidence, and authentic personal style embody the independent and self-assured spirit originally defined by founder Gabrielle “Coco” Chanel.
CHANEL Coco Mademoiselle Crush Absolu is an amber-woody fragrance defined by a blend of vibrant citrus and warm base notes. It opens with bright top notes of fresh grapefruit and lychee before deepening into a rich, sensory composition of amber and structured woods.
CHANEL in-house perfumer-creator Olivier Polge composed Coco Mademoiselle Crush Absolu. Polge envisioned the fragrance as an intimate, emotional affirmation of self-expression, crafting a sensory composition of contrasts designed to gracefully accompany the individual wearer rather than enforce stylistic conformity.
Gracie Abrams serves as a CHANEL House Ambassador and the global fragrance campaign face for Coco Mademoiselle Crush Absolu. Her partnership highlights CHANEL’s commitment to championing contemporary artistic voices who mirror the house’s enduring legacy of independence and quiet strength.
Coco Mademoiselle Crush Absolu amplifies the original scent’s signature contrast between brightness and depth. By placing lively top notes of grapefruit and lychee against an intensified base of amber and woods, it delivers a more sensory, lingering, and assertive olfactory profile.
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