Lip liner has become one of beauty’s biggest essentials. Whether for precise definition, subtle overlining, or creating dimension, the once-overlooked staple has evolved into the foundation of nearly every lip look. Now, Louis Vuitton is giving the beauty staple its own runway treatment.
Continuing its expansion into beauty with La Beauté Louis Vuitton, the house brings its signature craftsmanship into a product designed for everyday wear. Together with Creative Director Dame Pat McGrath, Louis Vuitton introduces the LV Crayon—a lip liner inspired by the artistry that has defined the maison’s runway beauty for decades.

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La Beauté LV Crayon
Designed by McGrath, the monogram-shaped LV Crayon pays homage to the makeup artist’s signature technique, honed through more than two decades of creating beauty looks for the Louis Vuitton runway. The result is a lip liner that transforms an everyday step into a refined beauty ritual.

The LV Crayon keeps all-day wear in mind, with a featherlight, silky formula that glides effortlessly onto the lips with rich, high-performance color. It pairs seamlessly with the LV Rouge and LV Baume collections, allowing wearers to contour or enhance every lip look with ease.

The collection is available in ten highly pigmented shades, ranging from soft nudes to deep burgundies. Curated to complement a wide range of skin tones, each hue offers endless possibilities for creating both understated and statement-making lip combinations.

The lip liner may be one of beauty’s most familiar essentials, but Louis Vuitton proves there’s still room to reinvent it. Thoughtfully designed and backed by Pat McGrath’s artistry, the LV Crayon transforms a makeup staple into something worthy of the maison’s name.
Images Courtesy of LOUIS VUITTON.

Moira Del Rosario
Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.
They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.
Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.
