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The cliché’s been repeated time after time: don’t judge a book by its cover. And for Magnum? It’s a resounding echo.
The iconic-bar shaped desserts are a sneaky bunch. When you’re lured in with what’s familiar—by a shape and color known to many, that’s precisely when it catches you and gives you even more—indulgence in every single bite.
RELATED: Magnum’s Newest Treat is a Chocolate Lover’s Dream

Today, they continue their promise of pleasurable finds, and at their recent exclusive launch in BGC, special-made Magnum variants coated atop White Almond delights proved that bold pleasure was still out there, and ready to be savored.
Bold for the Better


Over at One Bonifacio High Street Park, folks flocked to the white-gold tent of Magnum Creations. Curious visitors, avenue residents, and dessert enthusiasts alike mingled in the cool December breeze, with sumptuous custom-dipped treats speaking to each person’s unique taste.

Four flavors, four inspirations—these were Magnum’s most exciting choices yet that seekers of sweet pleasure eagerly partook in.
For the mindful types, Matcha For Good echoed their purposeful taste with half-dipped emerald goodness enwreathed by tangy freeze-dried strawberries and drizzles touched by gold foil garnish.
These pleasure-seekers really embraced the sunlit weekend look, with white-on-white vibrancy thanks to the Golden Ticket. Its caramel-coated nuttiness hit like a lazy afternoon. One bite, and it was off to warm, addictive pleasure. Speculoos Luxe on the other hand paid homage to the holidays, infusing its bar with a buttery, cookie-flavored taste that reminded its fans to indulge in some seasonal flavor.

Chip Happens—the name’s already a charmer, and honestly, it translated in the bite. Crushed potato chips pair with the drizzles of white chocolate and caramel. Here, saltiness and sweetness combined for a sweet-tooth crunch that was deeply satisfying—a perfect fit for the enthusiasts that loved the simple pleasures of snacks and sweets.

Beyond being an experience of pleasure clad in vanilla white, this launch celebrated bold choices and stronger flavors. Now—in a time where we let our choices speak of us, Magnum reflects our personalities vividly, in color and in truly pleasurable bites.
Binge-watch all that went down in this launch over at Magnum’s Instagram.
Photos and Featured Image: MAGNUM
