From Thailand to Korea: What Your Eyebrows Say About Where You’re From

In Asia, your brows know where home is. And if you pay attention, they’ll tell you where everyone else is from, too.

By Biel Arevalo June 23, 2025

They say the eyes are the window to the soul—but in Asia, the brows tell you where that soul’s been. Over time, they have been quiet markers of identity that mirror the beauty ideals of home, whether that be bold in some places or barely there in others. Brow trends may travel all over the world, but certain styles stay loyal to their roots. One glance, and it’s almost too easy to guess.

Note, however, that this isn’t a hard formula. In the West, brows are often loud, graphic, and defined. In Asia, it’s a different conversation. The shapes are softer, quieter, and more in sync with local beauty codes. And when you notice the contrast with the West and how brows behave within Asian borders, patterns start to emerge.

Philippines

Bold and Defined Eyebrows — ^{Bold and defined}

If you’ve seen the likes of Liza Soberano, Pia Wurtzbach, and Andrea Brillantes, you needn’t know what brow trend reigns in the country. Full, dark, and always intentional, they always seem to be ready for the front-facing camera.

Thailand

Feathery, Light, and Softly Curved Eyebrows — ^{Feathery, light, and softly curved}

Thais live between dream and discipline. Eyebrows here are soft, airy, and ever-so-slightly sculpted, but don’t mistake that for laziness. Stars like Baifern Pimchanok wear theirs like a mood.

South Korea

Straight and Subtle Eyebrows — ^{Straight and subtle}

We see many women in South Korea sporting straight, low, and quietly precise shapes. They’re made to look effortless, even when they take effort. Irene of Red Velvet and Bae Suzy keep theirs so soft, it’s almost suspicious.

Indonesia

Full, Neat, and Defined Eyebrows — ^{Full, Neat, and Defined}

Indonesian brows are full but not messy. Thick with intent, they’re bold, balanced, and shaped like you mean it. Just look at Agnez Mo and Maudy Ayunda, who prove you can do drama and discipline in a single brow stroke.

Japan

Thin and Neat Eyebrows — ^{Thin and neat}

If you’re familiar with the pre-modern practice of hikimayu (引眉), you’ll know that Japanese beauty never always treated brows as fixed. Women used to shave them off entirely, only to redraw them. Today’s brows aren’t that extreme, but the instinct for control remains; look at Kiko Mizuhara and Ai Tominaga.

Photos: ANDREA BELDUA for MEGA Megazine April 2025 Issue, TIFFANY & CO., BAE SUZY (via Instagram), MAUDY AYUNDA, and KIKO MIZUHARA