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Wear It With Pride: Queer-Owned Fashion Labels From Hong Kong, Singapore, and More to Support

Pride Month is in full swing, and the marches are just days away. Nothing to wear yet? These queer-owned labels have you covered for the rest of June.

By Moira Del Rosario June 19, 2025

Rainbow flags flutter in the wind, LGBTQ-coded socks peek from chunky sneakers, and queer couples unapologetically celebrate in public—Pride season is here. And while we appreciate when brands show up for the community, it means even more when we support queer-owned businesses.

With marches and festivities days away, it’s a great time to update your wardrobe with pieces from queer fashion labels.

For the Masc-Coded Baddies

Hong Kong’s queer fashion scene is one to envy. With gender fluid tailoring, flowing silhouettes, and sensory-inducing textures, PONDER.ER proudly challenges gender stereotypes. Founded by creative duo Alex Po and Derek Cheng, the label rejects rigidity and embraces fluidity through its pieces—softening the edges of masculinity and sharpening the curves of femininity.

For the Femme Fatales

Bold, sensual, provocative—Shawna Wu blends her Chinese heritage with her queer identity, infused with bold Western influence. The result? An ultra-feminine label rooted in Chinese traditional knots, ready to turn heads at Pride celebrations.

For the Androgynous Comfort Seekers

Singaporean genderqueer Leonard Chung was frustrated with the limited options in menswear, especially in athleisure. With a promise to cater to every body, he built Finix Wear—the country’s first gender-fluid, athflow (athleisure meets soft tailoring) lifestyle fashion brand. Expect thoughtful, breathable fabrics, creative studio-to-street designs, and contemporary flair built for tropical heat.

For the Drama-Obsessed Queers

Originally a 2017 thesis project, queer couple Abraham Guardian and Mamuro Oki built their brand on the fusion of maximalism and minimalism. With out-of-the-box and larger-than-life designs, ḢA.MÜ embraces the unorthodox and unapologetically queer side of fashion—think vibrant colors, ruffled edges, and voluminous silhouettes made for standing out.

Featured Image and Photos: PONDER.ER, FINIX WEAR (via Website) SHAWNA WU, ḢA.MÜ (via Instagram)

Moira Del Rosario

Digital Content Writer

Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.

They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.

Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.

See more stories by Moira Del Rosario