Wear It With Pride: Queer-Owned Fashion Labels From Hong Kong, Singapore, and More to Support

Rainbow flags flutter in the wind, LGBTQ-coded socks peek from chunky sneakers, and queer couples unapologetically celebrate in public—Pride season is here. And while we appreciate when brands show up for the community, it means even more when we support queer-owned businesses.

With marches and festivities days away, it’s a great time to update your wardrobe with pieces from queer fashion labels.

RELATED: Style Rebels: Queer Influencers Breaking Fashion Norms

For the Masc-Coded Baddies

Hong Kong’s queer fashion scene is one to envy. With gender fluid tailoring, flowing silhouettes, and sensory-inducing textures, PONDER.ER proudly challenges gender stereotypes. Founded by creative duo Alex Po and Derek Cheng, the label rejects rigidity and embraces fluidity through its pieces—softening the edges of masculinity and sharpening the curves of femininity.

For the Femme Fatales

Bold, sensual, provocative—Shawna Wu blends her Chinese heritage with her queer identity, infused with bold Western influence. The result? An ultra-feminine label rooted in Chinese traditional knots, ready to turn heads at Pride celebrations.

For the Androgynous Comfort Seekers

Singaporean genderqueer Leonard Chung was frustrated with the limited options in menswear, especially in athleisure. With a promise to cater to every body, he built Finix Wear—the country’s first gender-fluid, athflow (athleisure meets soft tailoring) lifestyle fashion brand. Expect thoughtful, breathable fabrics, creative studio-to-street designs, and contemporary flair built for tropical heat.

For the Drama-Obsessed Queers

Originally a 2017 thesis project, queer couple Abraham Guardian and Mamuro Oki built their brand on the fusion of maximalism and minimalism. With out-of-the-box and larger-than-life designs, ḢA.MÜ embraces the unorthodox and unapologetically queer side of fashion—think vibrant colors, ruffled edges, and voluminous silhouettes made for standing out.

Featured Image and Photos: PONDER.ER, FINIX WEAR (via Website) SHAWNA WU, ḢA.MÜ (via Instagram)