Recommended Video
It started with two letters. Back in the 1970s, the Double G hardware—those overlapping initials of founder Guccio Gucci—emerged as both signature and signal: a mark of the House’s rising influence and its family-first philosophy (where firstborns traditionally took names beginning with ‘G’). By now, the GG Marmont bag has become shorthand for Gucci itself.
RELATED: No Nudes, No Volume: Watch How Stars Adapt to the New Cannes Dress Code
In 2025, the House gives this classic an update.
The Leather
In its newest iteration, the GG Marmont handbag is reimagined in supple leather that enhances its natural fluidity. The soft finish lends a relaxed structure to the silhouette, while the material’s depth and richness offer a tactile upgrade for everyday refinement.
The Strap
The sliding chain strap, an enduring element of the Marmont design, has been retained but renewed. Now available in polished gold or silver finishes, it slips easily from shoulder to crossbody, adding versatility without sacrificing sophistication.
The Slender Pocket
A discreet, slender pocket now lines the back of the medium and larger sizes. Integrated seamlessly, the pocket offers utility in a form that complements the bag’s sleek contours and emphasizes the House’s attention to functional luxury.
The GG Logo
The archival Double G, first introduced in the 1970s, continues to anchor the design with its unmistakable form—partially overlapping and finished in a gleaming metal polish. A tribute to Guccio Gucci and the family tradition it represents, the emblem remains central, affirming heritage with clarity and confidence.
This is continuity that moves. The kind that speaks to Gucci’s way of evolving: confidently, carefully, and in full view.
For more information on the new Gucci GG Marmont bag, visit gucci.com or experience it in-store at Gucci stores in Greenbelt 4, Shangri-La Plaza, The Shoppes at Solaire and The Mall | NUSTAR
Photos courtesy of GUCCI
Latest Posts
Latest Issue
