Jonathan Anderson at Dior Men feels like the start of something—and not just a new chapter, but possibly a different novel altogether. After a decade reshaping LOEWE into fashion’s most compelling, Anderson is now tasked with restyling the Dior man. His first collection lands this June at Paris Fashion Week, and the expectations are already sky-high, pixelated, and possibly leather-wrapped.
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Reconstructing the House
At LOEWE, the surrealist designer took heritage and turned it into hyperbole. Leather goods were puffy anagrams, surrealist illusions, and occasionally, fruit. And while Dior’s history leans more toward cinched waists and postwar tailoring, Anderson is the type to take that history, bend it sideways, and make it look like something strange and sublime. Don’t be shocked if the iconic Bar Jacket gets reimagined for men—or at least reinterpreted as something halfway between a blazer and a sculpture.
His arrival signals a potential tone shift: from earnest to eccentric, from precise to playful. He’s not interested in dressing a man, more so than he’s interested in asking who that man is. If Dior Men under Kim Jones was about polish and red-carpet prestige, Anderson might take things in a more abstract, self-aware direction. Expect everyday pieces—trousers, tees, coats—to carry the same distinct duality that made LOEWE collections so fun to decode.
The market’s primed for it. Menswear has evolved past its streetwear phase, amongst the logos and grails. Today’s consumers are curious, value-driven, and more willing than ever to buy into craftsmanship, story, and design. Anderson’s offbeat sophistication feels tailor-made for that mindset—especially in a space where originality is finally outpacing hype.
There’s also the Dior bag gap to consider. While womenswear is drowning in It-bags, men’s luxury accessories still feel like an untapped well. Anderson turned the LOEWE Puzzle into a cult phenomenon. Now, with bigger budgets and broader scope, he could give the Dior man something equally unexpected and wildly desirable. If it ends up looking like a baguette disguised as a sneaker? Even better.
Womenswear, the JWA Way?
Anderson’s vision has always occupied a liminal space between masculinity and femininity, but his womenswear at LOEWE was especially magnetic—clever, sculptural, and dense with meaning. Through this, Ayo Edebiri, Greta Lee, and Taylor Russell embodied a subversive yet editorial sensibility.
Meanwhile at Dior, Maria Grazia Chiuri has helmed the women’s collections for nearly a decade, crafting a feminist-forward but often rigid aesthetic. Anderson’s arrival—should it ever extend to womenswear—could help unify Dior’s image across genders, reinvigorate its silhouette, and give the house’s womenswear a jolt of the same wit, weirdness, and wardrobe pull he’s known for.
A New Dior Order
Still, Dior Men is a much larger beast. It spans more categories, caters to a wider global audience, and has tuxedo demands that don’t leave much room for irony. Occasionwear remains a cornerstone of the business, and Anderson will have to balance his conceptual instincts with commercial reality. But he’s hardly new to this. With nearly two decades in the industry, he’s proven as a visionary who curates entire worlds.
From unexpected ambassadors to art collaborations and cultural mashups, Anderson knows how to make a brand feel alive and unpredictable. If LOEWE’s world felt animated, handcrafted, and absurdist, his Dior might be more cerebral, albeit no less specific. It will have its own rules, references, and recurring characters.
Right now, Dior sits at the intersection of legacy and disruption. The house brings history. Anderson brings wit, intellect, and an itch to challenge the familiar. Menswear may never look the same. It may sound like an exagerration, but for some, it’s a dream. It might wear a deconstructed Bar Jacket and pixel-print jeans—and somehow, we’ll all be into it.
To learn more about Jonathan Anderson’s upcoming collection for Dior Men’s, visit the website
Photos: LOEWE and JONATHAN ANDERSON (via Instagram), photographed by DAVID SIMS for DIOR
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