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Hidden Summer Fashion and Beauty Finds in One Department Store

From breezy outfits to woven bags, we’ve found some hidden gems that are perfect for the summer, all available at SM Store’s Summer Holiday Sale.

By Moira Del Rosario April 10, 2025

Scorching sun, rising humidity, and ice-cold drinks—summer has indeed arrived. The question is: Are you ready? With SM Store’s Summer Holiday Sale offering 10% off your favorite items, now is the perfect time to uncover hidden fashion finds to elevate your summer wardrobe. From under-the-radar beauty essentials to unexpected statement pieces, discover a curated lineup of this season’s style essentials:

Sun Protection

We all know that sunscreen should be one of the first things you apply before stepping out, but it should also be at the top of your summer shopping list. Fortunately, SM Store carries a range of underrated, under-the-radar sunscreens that will not only protect you from the sun but also give you that healthy summer glow.

Summer Outfit Staples

Swimsuits will always be a summer staple, and there are an array of timeless options, from reversible maillots to two-piece swimwear. When it’s time to cover up, opt for breathable, airy pieces that are just as fashionable. Think flowing maxi skirts, vibrant wide-leg pants, and flattering halter tops—these hidden gems will guarantee effortless summer style.

^{Go swimming or lounge in your favorite bikinis}

Woven Sandals and Bags

Add texture and a touch of tropical flair with woven sandals—versatile pieces for both the beach and the city. Elevate your ensemble by pairing your sandals with a matching bag. No matter the color or style, they’re sure to turn heads and spark conversations.

A Pop of Color

No summer look is complete without accessories that add a splash of personality. Double up on sun protection with a stylish hat or a vibrant scarf, and finish your outfit with playful statement earrings featuring bold, colorful stones.

^{Earrings can be fun, chic, and sophisticated in the summer}

SM Store’s Summer Holiday Sale is the perfect time to snag these hidden fashion finds before they’re gone. Whether you’re headed to the beach, flying abroad, or staying at a cozy resort, you can uncover these hidden summer finds from April 11 to April 16, 2025 with the help of your SM Advantage Card. Happy summer shopping!

Visit the nearest SM Store today and discover hidden summer fashion gems waiting for you.

Featured Image and Photos: SM STORE

Moira Del Rosario

Digital Content Writer

Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.

They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.

Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.

See more stories by Moira Del Rosario