No frills and complications necessary when dressed in the confident scents of STR8 alongside local superstar Juan Karlos
Authenticity is a powerful thing. For some people, it comes naturally. Most might need a little bit of help in expressing their fullest selves day to day. Comfort in your own skin goes a long way in that regard. Hygiene and self-presentation are kings in this field. When you’re confident and cozy where you stand? Being yourself in front of the world’s that much easier. And for fragrance line STR8, they thrived in helping others discover the right scent to match themselves. In their continued mission to do so, they’ve found a supportive spirit in Juan Karlos.
A Perfect Pairing
Officially announced at The Astbury last September 5, the partnership was revealed with an electrifying launch event. The night was surrounded in bold and vibrant aromas, as the titular line of fragrances was put on engaging display. The specialized Pick Your Scent stations witnessed many exciting personalities finding their perfumed partners. JK himself expressed his personal favorite scent, one strong tones that exuded a dynamic personality—Fr34k.
There was a real fiery sense of anticipation for the night’s duration. Chief Commercial Officer of iFACE Inc. Angelina Goyena stated, “Our recent collaboration with Juan Karlos marks an exciting new chapter for STR8. He’s someone who doesn’t just wear STR8, but lives it.” His proceeding performance of hot hits “Buwan” and “Eve,” alongside his deeply engaged talks with media guests, only affirmed this upcoming era of sleek self-celebration that embodies the message of his chosen scent.
Together in Modernity
Beyond STR8’s newest partner, many others enjoyed finding their personal scents. Popular media personalities like David Guison and Anjay Anson declared their vibes in full confidence. Even the host Rico Robles himself conducted the overall affair with the perfect level of hype that only lifted up everyone in attendance.
Bold and bright, STR8 marked themselves as a frontliner in supporting Filipino men’s self-confidence. Forever trailblazers in the contemporary scene of self-expression, they’ll continue to gravitate towards figures who would share the same conviction—empowerment in your own self. Find your own scent partner at any Watson’s and SM Beauty Store nationwide, or online through their digital stores on Lazada and Shopee.
Photos: STR8
