Like a precious gemstone, a woman’s beauty is not just defined by outward appearances but by the strength of her character. Following the launch of the MEGA Woman 100 Worth Knowing book, MEGA continues to honor the diverse women who have been forged in fire and now lead with purpose—acting as guiding lights toward a brighter future.
Among these dazzling women is Aira Vianca, founder of Avia Fine Jewelry. Beyond empowering women with its exquisite designs, the brand is redefining luxury by focusing on what truly matters today: sustainability. In an exclusive interview, the entrepreneur extraordinaire dives deeper into what it takes to create a brand rooted in mindfulness and ethics.
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What inspired you to start Avia Fine Jewelry, and how did the brand come to life?
It all started with designing my own dream ring using a lab-grown moissanite—just as beautiful and brilliant as its natural counterpart. From there, it’s been a journey of creating ethically sourced, stunning pieces ever since. Our goal has always been to offer luxury through laboratory or cultured gemstones, crafting meaningful jewelry without compromising on quality or ethics.
Your pieces are often described as timeless. How do you manage to stay current with trends while maintaining that sense of timeless elegance?
We believe that classics transcend fleeting trends. While we stay mindful of current jewelry design trends, our focus remains on creating pieces with classic aesthetics and quality craftsmanship. We subtly incorporate modern elements—whether through unique settings or the selection of specific cultured gemstone colors and cuts.
Sustainability is a growing concern in the fashion industry. How does Avia Fine Jewelry approach ethical sourcing and sustainability in its production process?
Sustainability is at the heart of everything we do at Avia. Our commitment begins with our use of cultured or laboratory-grown gemstones, which significantly reduce environmental impact compared to traditional mining. We also uphold responsible manufacturing practices, partnering with artisans and suppliers who share our values and dedication to sustainability. We believe luxury and sustainability can—and should—go hand in hand.
What has been one of the biggest challenges you’ve faced as a jewelry brand owner, and how did you overcome it?
One of the biggest challenges has been educating customers about the beauty and ethical value of cultured gemstones, as many people are still unfamiliar with them. We address this by focusing on transparency and education—sharing insights into the process of growing cultured gemstones and highlighting their sustainability. We emphasize that they are just as real and beautiful, if not more so, than their mined counterparts. Ultimately, we let our designs speak for themselves.
How has your personal style influenced the designs you create for Avia Fine Jewelry?
I love classic elegance and bold colors. I gravitate toward timeless designs but enjoy incorporating different hues, which is reflected in Avia Fine Jewelry’s collections. I believe jewelry should be an expression of one’s individuality, and we strive to create pieces that celebrate personal style.
What’s next for Avia Fine Jewelry? Do you have any upcoming collections or collaborations that you’re excited about?
We have many exciting new designs and campaigns lined up this year, including the launch of our Colored Gems Collection, which highlights exquisite gemstones like rubies and sapphires. We’re constantly exploring new ways to push creative boundaries while staying true to our commitment to sustainability.
What advice would you give to aspiring jewelry designers or entrepreneurs looking to make their mark in the fashion industry?
Embrace your journey and stay true to yourself and your values. Focus on developing your brand voice, refining your craftsmanship, and upholding ethical practices. Most importantly, believe in your vision—bring it to life and make a meaningful impact.
For someone who’s new to Avia Fine Jewelry, what piece would you recommend as the perfect introduction to your brand?
For a first Avia Fine Jewelry piece, I’d recommend our Victoria Round Cut Classic Stud Earrings. They embody our commitment to sustainability and craftsmanship, and their versatility makes them perfect for everyday wear—seamlessly complementing any outfit and occasion.
As we move toward the future, one thing remains certain: the impact of our choices is everlasting—unfading, even in the hands of time. With women-led businesses like Avia Fine Jewelry shaping the industry, we are not just encouraged to approach luxury with mindfulness and consciousness—we are inspired to rethink what truly matters.
Read more about how Avia Fine Jewelry leads the change toward sustainability at their official website. You can also follow their official Facebook, Instagram, and TikTok pages.
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