Ida Anduyan makes us look beyond the grid to see what’s really cool
This is an excerpt from the MEGA March 2025 Stylephile
Looking through Ida Anduyan’s Instagram feed, you’d immediately understand that she’s a cool girl. Everything on her Insta looks cohesive: color tones are neutral and often muted, her photo angles are unconventional, and there’s always creative of negative space. And to top things off, everything looks effortless, relatable, but still fresh and inventive.
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This is because Anduyan has been experimenting on her feed since day one. These days, she doesn’t really try too hard and prefers to tell stories. “I feel like the actual content of the photo matters more. Gone are the lore-less, meaningless photo holders that only serve to prettify the grid. Tell a story visually…At this point, I have trained my eye from taking and directing thousands of photos, the curation starts at the composition of the photo, the location, the aura, the mood. So plastering it on my Instagram feed just seems like an effortless last step.”
While knowing that the “internet is forever” and may be a repository for fashion faux pas for all eternity, Ida has a very healthy mindset about being online and social media. “Social media can be whatever we want it to be and I love it for that. I don’t hate anything about it because it is in how we use it. It can be a blessing or a curse—it’s the former for me because that’s how I utilized it. I love that it changed how we do so many things, especially in the creative field. I love that it can be a tool to change your entire life. I love that it can be a platform to show millions of people your work and passion, which would have been near impossible in the old days.”
Read more of Ida Anduyan in MEGA’s March 2025 issue, now available on Readly, Magzter, Press Reader and Zinio.
Photographed by KIERAN PUNAY. Art direction by TROY NONATO.
