The Lunar New Year is a moment to embrace the symbolic and sartorially spectacular. Prosperity is a look, and these collections prove it’s yours to wear
As the Lunar New Year ushers in the Year of the Wood Snake, the mood across fashion houses feels as sleek and intentional as the reptile itself. Prosperity and style intertwine in collections that reflect elegance, wisdom, and unabashed self-assured aesthetics. While the auspicious red remains a staple, this year’s offerings see designers branching out into vibrant blues, pinks, and golds—channeling the cyan hues associated with the wood snake.
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Gucci


Gucci’s Lunar New Year campaign, led by ambassadors Ni Ni and Xiao Zhao, beautifully weaves themes of renewal and family. Sabato De Sarno infuses the snake’s fluid motion into his designs, combining Gucci’s signature Rosso Ancora red with playful touches of pink and blue. Key pieces include the Horsebit 1953 loafers, Signoria slingback pumps, and a red patent leather bag. Even the Horsebit ballet flat gets a snakelike twist, with the motif appearing as embroidered details and prints alongside the House logo.
KENZO


Kenzo’s celebration of the Lunar New Year feels as bright as the Golden Boke flower it highlights. Artistic Director NIGO reimagines this Kenzo signature with a gilded snake graphic, uniting traditional Lunar elements with bold contemporary design. Red and gold dominate the collection, including quilted overshirts and vibrant knitwear adorned with embroidered accents. Accessories like adjustable bracelets and reversible scarves continue the festive theme.
Prada

“We, The Snake” is Prada’s artistic tribute to the snake’s symbolism of transformation and community. Ferdinando Verderi’s campaign captures a human chain of interconnected silhouettes that mirror the curves of the zodiac animal. The exclusive collection highlights refined bags, such as a top-handle leather number with golden hardware, and chic outfits, including pleated skirts paired with matching jackets. To top it all off, Prada debuts a fresh interpretation of its logo, transforming its iconic lettering into a snake’s head and tail.
Dior


Maria Grazia Chiuri reaches for the stars with Dior’s celestial take on the Year of the Snake. Drawing from Monsieur Dior’s fascination with divinatory arts, the collection showcases the Dior Astral motif in shimmering interpretations. Meanwhile, the Dior Grand Soir watch encapsulates the snake’s mystique. The pieces honor intuition and resilience, celebrating a zodiac animal that knows the power of quiet strength.
Burberry


Burberry rewrites its iconic check for the Year of the Snake, adding a slithering “B snake” motif. Partnering with Chinese artist Qian Lihuai, the collection includes trench dresses, jersey separates, and nine breathtaking bamboo sculptures. With brand ambassador Zhang Jingyi leading the charge in head-to-toe red, Burberry’s capsule proves that tradition and innovation can coil together in perfect harmony.
LOEWE


LOEWE explores Chinese cloisonné workmanship with a collection inspired by renowned artisan Xiong Songtao. Cloisonné pendants, ready-to-wear, shoes, accessories, and limited-edition bags with snake, monkey, and cloud designs become flighty art pieces. This celebration of legacy and workmanship appears unchanging, taking the Year of the Snake above typical fashion.
Fendi


Fendi’s Lunar New Year collection incorporates a whimsical element into its distinctive “monster eye” design. With exquisite details and bright hues, the seasonal campaign starring Friend of the House Cheng Xiao offers a fun simplicity in uniquely Fendi items.
Tory Burch


Tory Burch captures the joy of the Lunar New Year with refined details that nod to the snake’s graceful curves. The collection’s highlights include a crystal-accented handbag clasp and enamel-handled satin totes. A wool cardigan embellished with snake motifs adds a festive twist to cozy elegance, while the brand’s jewelry line sparkles with symbolic charm.
Polène


Polène draws inspiration from the Lantern Festival for its Lopio line, featuring a unique bucket bag made of twelve leather panels. A deep garnet hue symbolizes good fortune, while an embossed snake detail at the base offers a subtle nod to the zodiac. This is minimalism redefined for the festivities.
Moschino


Adrian Appiolaza brings Franco Moschino’s iconic art to life, turning a stuffed snake motif into an animated yet luxe capsule. Dresses and knitwear channel some slither with relaxed flair, making this collection a quirky standout for the season.
Max Mara


Max Mara’s Lunar New Year collection puts a new spin on tradition. The 101801 Icon Coat now features a unique silk twill lining and vivid floral embroidery, combining traditional structure with innovative style. Sweaters and skirts with embroidered “M” patterns provide subtle elegance for the occasion.


Valentino’s “Avant Les Débuts” campaign for Lunar New Year 2025 features brand ambassadors Sun Li and Jolin Tsai in a series of intimate, all-red rooms, celebrating friendship and tradition. The collection includes the Valentino Garavani Bowow pump with Papier Floral print, the Viva Superstar medium shopping bag in nappa leather with a contrasting maxi VLogo Signature, and a Macro Tweed Jacket with eco-fur cuff details.
Tod’s


Tod’s embraces heritage with a luxurious collection that includes the Gommino loafers, T Vintage shoes, and T Timeless bags. Chinese actress and brand ambassador Zhang Jingyi displays polished affluence in this campaign
Roger Vivier


Roger Vivier’s capsule collection is captivating, with snake-inspired accents and the brand’s distinctive dazzling buckles. The Viv’ on the Run shoes offer an updated, improved touch to the seasonal collection.
TUMI

TUMI travels the zodiac path with calligraphy-inspired snake graphics adorning the Alpha Bravo and Voyageur collections. Functional yet fashionable, these pieces promise to carry you into the new year with prosperity—and plenty of style.
Bottega Veneta


Bottega Veneta’s campaign, shot in Liuyang, the home of fireworks, depicts the energy of Lunar New Year. Wing Shya directed the film, which stars ambassadors Yo Yang and Shu Qi as well as Fan Wei, resulting in an eye-catching spectacle that connects Chinese cinematic culture to the House’s nurtured style. Classic styles and trademark leatherwork are heightened with scarlet snake-inspired motifs and earthy tones. Soft Intrecciato leather pays a charming homage to the Year of the Snake.
Miu Miu

Miu Miu’s “The Encounter” campaign, shot in a classic Cantonese tea house, has an intimate and lovely vibe. Ambassadors Liu Haocun and Zhao Jinmai model outfits that combine Northern Chinese elements with today’s refinery, making this display a stylish homage to both the past and the present.
Celine


Celine’s “An Afternoon in Shanghai” introduces Parisian style into the Shanghai Science Hall, with Li Gengxi and Sun Qian oozing easy chic. Accessories rule the campaign, including the structural Nino bag for sophisticated practicality, large sunglasses for quiet drama, and the Triomphe belt and cap for a sense of casualness. For jet setters, the Bonnie bag in Triomphe canvas and leather is the ideal Lunar New Year travel companion.
COS


COS welcomes the Year of the Snake with a limited-edition Lunar New Year collection featuring a muted palette accented with celebratory hues, timeless tailoring, and versatile knitwear. Collaborating with textile artist Amber Chen, the collection includes repurposed leather bag charms shaped into intricate knots—each adorned with meaningful stones like rose quartz and yellow jade for symbolic elegance.
Photos: GUCCI, KENZO, DIOR, BURBERRY, LOEWE, FENDI, TORY BURCH, POLÈNE, MOSCHINO, MAX MARA, TOD’S, ROGER VIVIER, TUMI, BOTTEGA VENETA, MIU MIU, CELINE, and COS