The fashion color wheel is turning, and 2025 is trading in loud, high-energy hues for a palette that’s softer, sleeker, and undeniably sophisticated
The runways have spoken: 2025’s defining colors are here, setting the tone for a year of bold statements and refined elegance. While Pantone’s Mocha Mousse holds its own, the true pulse of fashion beats in a different direction and highlights a broader and more dynamic palette. As with any seasonal shift, some shades will inevitably take a backseat while fresher, more forward-thinking tones rise to the forefront. Ahead, the hues that will influence everything from runway looks to everyday styling choices in the months to come.
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OUT: Barbie Pink, IN: Powder Pink
The cultural moment of Barbie pink was undeniable, but 2025 signals a shift away from its high-energy vibrancy. Taking its place is powder pink, a softer, cooler-toned alternative that leans into the rising girlhood-inspired aesthetic. This barely-there hue was a defining feature on the runways of Khaite and Carven, where delicate fabrications like satin and organza reinforced its ethereal appeal. Chanel and Alaïa further elevated the color’s presence, proving that powder pink isn’t just pretty—it’s refined, sophisticated, and poised to be a staple in the seasons ahead.
OUT: Neon Green, IN: Olive Green
The reign of neon green, and neon hues in general, has officially come to an end. Once a statement color that dominated streetwear and high fashion alike, its boldness now feels out of step with the prevailing fashion mood. In its place, olive green has emerged—a muted, sophisticated take on emerald that recalls the rich tones of Castelvetrano olives. Gucci, Saint Laurent, and Brandon Maxwell all strutted the shade in their SS2025 collections. A natural complement to neutrals like black, white, beige, and gray, this understated green is set to be one of the most versatile colors of the year.
OUT: Baby Blue, IN: Inky Midnight
The airy charm of baby blue is making way for something deeper, moodier, and more refined. Inky midnight, a near-black shade of navy with subtle purple undertones, is emerging as the go-to alternative. Tory Burch showcased the color in sleek bodysuits and tailored separates, while Prada, Trove, Brandon Maxwell,and Bally further cemented its status in their collections. This sophisticated shade bridges the gap between classic navy and dramatic black, offering a modern take on elegance that is already defining the season’s most polished looks.
OUT: Orange, IN: Lemon Meringue
While orange has had its moment, the fresh vibrancy of lemon meringue is taking over for 2025. Light yellow has been gaining traction for several seasons, but its presence in the latest collections confirmed its breakout status. Chanel, Prada, and Toteme championed the shade in soft, romantic silhouettes, proving that this sunny yet delicate hue is the perfect refresh for spring wardrobes. Whether in fluid draping or structured tailoring, lemon meringue brings an effortless brightness that feels both modern and timeless.
OUT: Bright Scarlet, IN: Deep Bordeaux
Scarlet red, though still relevant, is no longer the defining shade of the season. Instead, the focus has shifted toward deep, wine-infused tones like bordeaux and merlot—colors that exude richness and sophistication. This darker take on red has been gaining momentum, with designers from Bottega Veneta, Jil Sander, Saint Laurent, and Victoria Beckham favoring moody, dramatic hues over high-impact brights. Expect this shift to play out in everything from statement outerwear to eveningwear, reinforcing the enduring appeal of luxe, saturated tones in 2025.
Photos and Featured Image: ISSEY MIYAKE, SHOWSTUDIO, HERMES, VALENTINO, ALAÏA, BRANDON MAXWELL, TRAFFIC MODELS, CHRISTIAN SIRIANO, SAINT LAURENT, FASHION UNITED, VERSACE, ERMANNO SCERVINO, CHANEL, TOTEME, PRADA, MARNI, SPORTMAX, JIL SANDER, BOTTEGA VENETA (via Website)
