Fall/Winter 2025 Menswear: Louis Vuitton’s Pharrell Williams Shows Off Friendship with Nigo

Fall/Winter 2025 Menswear: Louis Vuitton’s Pharrell Williams Shows Off Friendship with Nigo

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In a surprise collaboration with Kenzo creative director Nigo, Pharrell Williams looks to celebrate the shared roots of streetwear and subculture through their enduring friendship 

Can you put friendship in the Louvre? Pharrell Williams and Nigo’s decades-long friendship has always been rooted in a shared love for streetwear, subculture, and innovation. For Louis Vuitton’s Fall/Winter 2025 Menswear collection, the duo merged their visionary aesthetics in a collection aptly titled “Remember the Future.” It’s a statement of mutual respect and creative synergy, an homage to their shared past, and a daring leap forward.

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This partnership isn’t new. Pharrell and Nigo co-founded streetwear brands Billionaire Boys Club and ICECREAM in 2003, setting the stage for how streetwear would infiltrate global fashion. Now, in a surprise collaboration for this season’s Louis Vuitton menswear, their work is an exercise in bridging subcultural authenticity with luxury artistry. Basically, they deliver a collection that holds space for their bond.

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The collection draws from Nigo’s love for workwear and Pharrell’s animated streetwear vision, fusing these elements with Louis Vuitton’s meticulous savoir-faire. Denim is elevated through artisanal techniques like shippo weaving and sashiko stitching, giving traditional Japanese craftsmanship a new canvas. Chore jackets are encrusted with crystal flowers, and monogrammed baseball jerseys feature Japanese lettering, representing the confluence of American and Japanese street culture that formed the duo’s early careers.

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There’s also a heavy nod to Y2K aesthetics, an era that Pharrell and Nigo helped define. Flip-phone keychains, cropped bombers, and monogrammed pieces revive the skatewear-meets-collegiate look that dominated the early 2000s. These are elevated iterations of pieces the duo might have worn two decades ago, reinterpreted with a contemporary lens.

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Staged in the hallowed halls of the Louvre Museum, the collection entangled itself between fashion and historical artifacts. Much like the exhibits housed within the museum, Pharrell and Nigo’s designs mark pivotal moments in the evolution of fashion. The show featured standout pieces like the camouflage jackets, sakura-inspired workwear, and varsity-style bombers that encapsulated the duo’s ability to fold luxury with subculture.

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Accessories were just as personal. Bags emblazoned with Pharrell and Nigo’s faces, alongside handwritten notes in French and Japanese, were standout moments. The Dandy Monogram, with Louis Vuitton’s floral motif, brought an artisanal feel to everyday essentials like belts, sneakers, and denim jackets.

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Pharrell and Nigo’s collaboration for Louis Vuitton is a tribute to the subcultures that shaped them. By incorporating their personal experiences, the collection provides an authenticity that is uncommon in luxury design. The duo’s decades-long friendship lies at the heart of this collection—a shared knowledge of how to appreciate the past while establishing an unforeseen new future. This was a surprise collaboration, after all. 

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“Remember the Future” acts as an analogy of how innovation founded on personal connection and subcultural authenticity may shift an era. Pharrell and Nigo have shown that their influence, like everything in this collection and like the Louvre itself, is infinite.


Photos: LOUIS VUITTON

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