For 40 years, PENSHOPPE has created fashion that evolves with the times. As it celebrates this milestone anniversary, the homegrown brand is also creating new opportunities for Filipino creativity to take center stage.
This October, PENSHOPPE launches PENSHOPPE Designer Lab: ABAKADA, a collaboration with Chicago-based Filipino streetwear label ABAKADA. The project marks the debut of PENSHOPPE Designer Lab, the brand’s new creative platform that brings together distinct creative voices to develop limited-edition collections exploring fresh perspectives in fashion.
Founded by Arvin Boyon and Calvin Calma in 2018, ABAKADA has built a distinct streetwear identity rooted in Filipino heritage, language, and cultural references. Its designs reflect both its founders’ roots and the broader Filipino-American experience, offering a contemporary take on how Filipino identity can be expressed through fashion.
Roots Revisited, Heritage Reimagined
For its debut collaboration, PENSHOPPE Designer Lab: ABAKADA brings together two different perspectives on accessible, contemporary fashion. The result is a 23-piece limited-edition collection that merges ABAKADA’s Filipino-rooted streetwear language with PENSHOPPE’s approachable take on everyday style.
Expect sporty and streetwear-inspired silhouettes, with Filipino cultural influences worked into pieces designed for contemporary wardrobes. Rather than treating heritage as something static, the collection looks at Filipino identity through the lens of modern streetwear—where culture, community, language, and personal expression naturally intersect.
It is also a reflection of how Filipino creativity continues to travel beyond borders. With ABAKADA’s Chicago roots and PENSHOPPE’s longstanding presence in the Philippines, the collaboration brings together two perspectives shaped by different environments but connected by a shared cultural identity.
And perhaps that’s the most interesting part of PENSHOPPE Designer Lab: ABAKADA. It isn’t simply about putting two brand names on the same collection. It is about creating a space where distinct creative perspectives can meet, overlap, and become something new.
Note These Pre-Order and Full Drop Dates
The full PENSHOPPE Designer Lab: ABAKADA collection will officially launch in October 2026 via the PENSHOPPE App and in select PENSHOPPE stores nationwide.
But those who want an early look won’t have to wait until October. Get an exclusive first look and pre-order select pieces this September 12–13 at Purveyr Fair, happening at the World Trade Center Pasay, ahead of the collection’s full drop in October 2026 via the PENSHOPPE App and select PENSHOPPE stores nationwide.
As PENSHOPPE enters its 40th year, the collaboration is a fitting way to mark the occasion: by looking ahead, opening the doors to new creative voices, and continuing to put Filipino creativity in the spotlight.
Keep up with PENSHOPPE Designer Lab: ABAKADA by following PENSHOPPE on social media and downloading the PENSHOPPE App for updates on the collection, launch, and availability.
