Golden Goose Invited Manila To Customize, Craft, and Create Their Own Shoes

At Greenbelt’s Fashion Square, Golden Goose’s Fioreria Golden pop-up turned ‘ready-to-wear’ into ready-to-personalize. Celebrities like Rhian Ramos, Maja Salvador, Maine Mendoza, and Kylie Verzosa crafted their own unique pieces.

By Sean Castelo III 14 hours ago

Golden Goose has landed in Manila with tools in hand and sneakers on the table. The Italian cult brand marked the opening of its Fioreria Golden pop-up at Greenbelt’s Fashion Square with a one-night-only event that turned shopping into an art form. Guests stepped into a greenhouse-meets-workshop, where sneakers, bags, and ready-to-wear are ready to build.

golden goose pop up greenbelt — ^{GOLDEN GOOSE POP-UP AT THE GREENBELT FASHION SQUARE}

The evening revolved around the brand’s Co-Creation concept: an open invitation to personalize Golden Goose pieces with the help of Dream Makers, the brand’s in-house artisans. Using lace, crystals, and floral accents, guests customized the label’s Super-Star sneakers and new Venezia bags with handwritten messages and handpicked embellishments.

golden goose pop up greenbelt collection earth tones trendy — ^{The pop-up included several items that can be personalized at the co-creation area inside the store}

golden goose pop up greenbelt customization shoes — ^{Guests are encouraged to take part in the customization of a variety of accessories, including shoes}

The space channels the charm of a vintage Italian flower shop: antique wood tables, mirror-polished steel, hanging baskets of blooms, and the sound of metal tools as guests stitched, studded, and scribbled their mark. The store’s Fioreria concept—Italian for flower shop—is a nod to the organic, layered process of crafting something with care. The soundtrack was tailored for the moment, with DJ sets by Badkiss and Margáchi dialing up the atmosphere.

Cassy Legaspi Golden Goose — ^{Cassy legaspi}

MAJA Salvador Golden Goose — ^{MAJA Salvador}

LA Aguinaldo Golden Goose — ^{LA AGUINALDO}

Kylie Versoza Golden Goose — ^{KYLIE VERZOSA}

Among the guests were Rhian Ramos, Maja Salvador, Billy Crawford and Coleen Garcia, Arjo Atayde and Maine Mendoza, Cassy Legaspi, Leon Barretto, Kyle Echarri, Issa Pressman, Gabs Gibbs, LA Aguinaldo, Ella Pangilinan, Iza Calzado Wintle, and Kylie Verzosa, each walking away with a one-of-one creation, and perhaps a newfound appreciation for artisanal scuffing.

golden goose pop up greenbelt celebrity attendees rhian ramos — ^{rhian ramos}

golden goose pop up greenbelt celebrity attendees arjo atayde and maine mendoza — ^{aRJO ATAYDE AND MAINE MENDOZA}

golden goose pop up greenbelt celebrity attendees iza calzado-wintle — ^{IZA CALZADO-WINTLE}

golden goose pop up greenbelt celebrity attendees issa pressman — ^{ISSA PRESSMAN}

The Fioreria Golden pop-up also marks a regional milestone. With its Manila debut, Golden Goose signals a deeper investment in the APAC market. Alongside its full lineup of sneakers, accessories, and ready-to-wear for men and women, the space hosts an exclusive rollout of the Venezia bag, a structured silhouette inspired by Venetian geometry, topped with a golden buckle and open to varied personalization.