Inspired by one of the House’s archival elements, take a closer look at the fine and exquisite details of the Gucci Horsebit 1955
Sports have influenced fashion in countless ways over the years, and this connection between the two is even exemplified by Gucci. As the fashion house was first inspired to blend their vision of luxury with the aristocrats’ hobbies, such as horse-riding, the focus on horse-riding gear eventually led to the creation of the Horsebit element—one of the brand’s most recognizable symbols.
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Although Gucci’s foundation started from recognizing the value that their clientele placed on their horses and horse riding in particular, this reference transcended the brand to tailor a lasting legacy that, in a way, intersects sports and fashion.
The luxury fashion house is set to introduce its newest handbag through a star-studded campaign. This campaign will showcase the handbag’s features, design, and style through the eyes of most beloved protagonists of Hollywood today. Each projecting their dynamic poses, The Little Mermaid’s Halle Bailey, Inventing Anna’s Julia Garner, and NewJeans’ Hanni set against brightly colored backdrops put their own fashionable flair to the Horsebit 1955 handbag.
Upon seeing this bag, you will be reminded of Gucci’s ability to seamlessly bring its rich history to modern fashion. This handbag is a true masterpiece of craftsmanship as its double ring and bar present a variation of Gucci’s design element—precisely introduced on a pair of signature loafers 70 years ago. The Horsebit 1955 expands the stylistic options for the bag by coming in a variety of sizes, hues, and materials, such as leather, precious leather, and GG canvas. The design also offers a number of styles, from the traditional original rectangular top-flap shoulder bag with an adjustable strap to a top-handle silhouette in the shape of a dome.
This archival reprisal not only represents time-honed craftsmanship, but also Gucci’s nod to take their silhouettes to the modern fashion demographic. As the Horsebit 1955 campaign echoes the timeless spirit of the bag, it is clear that this iconic piece is a product of Gucci’s link to the equestrian, adding timeless elegance to every style setter’s outfit. Thus, this new handbag is not just an addition to Gucci’s archival-inspired handbags, but also a symbol of timeless elegance that will remain a coveted accessory for years to come.
Photos from GUCCI
