Beauty and Self-Expression Were Front and Center at BeYOUty Fest

Beauty is never just about the products on your vanity. It is also about the rituals you return to, the looks you dare to try, and the discoveries that become part of your own expression. At Robinsons Manila, the second annual BeYOUty Fest brought these possibilities together for a week-long celebration of makeup, skincare, haircare, and everything in between, last September 29 to October 5.

On October 3, the festival’s beauty masterclasses gathered industry experts and personalities to share practical insights on looking and feeling your best. Belo Group Managing Director Cristalle Belo-Pitt discussed skincare essentials with Belo Essentials Glycolic Toner, while Garnier Group Product Manager Richdale Villanueva explored the pursuit of radiant skin. Model Stephanie Cabral also highlighted the importance of sun protection with Dermplus.

Haircare had its moment, too. Aesthetic dermatologist Dr. Drolah Sanchez shared hair transformation tips with Cream Silk, while model Kelley Day discussed scalp and haircare essentials with Regroe and Pregroe. For makeup inspiration, Cathy Doll ambassador Jastine Lim and Megan Beauty ambassador and Usapang Nanay founder Trxicy Mojica demonstrated looks for different occasions. Content creator Jenny Yeo, meanwhile, spotlighted Asian beauty favorites from Snailwhite, Oxecure, Sola, Snakebrand, Pastel, and Khaokho Talaypu.

Beyond the stage, interactive brand booths invited festival-goers to sample products, experiment with swatches, and take part in games for a chance to win prizes from Pond’s, Maybelline, Careline, Ever Bilena, and more. The celebration also made room for a more expressive side of beauty, with Drag Race Philippines alumni Arizona Brandy, Hana Beshie, and Myx Chanel bringing their signature looks and performances to the festivities.

Of course, discovering your next beauty favorite is all the more satisfying with a few perks along the way. Shoppers could take home limited-edition BeYOUty Fest merchandise, including festival bags and stickers for qualifying purchases.

Ultimately, beauty is personal. It is less about following a single ideal than finding the products, techniques, and looks that feel like you. At BeYOUty Fest, Robinsons Department Store made room for every step of that journey.

Stay in the loop on upcoming promos, pop-ups, and beauty caravans by following Robinsons Department Store on  Facebook, Instagram, and TikTok.

Owen Maddela

Head of Content for the Creative Services

Owen Maddela is a writer, editor, producer, and former publisher who serves as Head of Content for the Creative Services Team at One MEGA Group - Asia. Since 2005, his work has spanned the intersections of art and commerce through editorial and branded content across magazines, newspapers, books, websites, social media, and trade expositions.

A keen observer of fashion, culture, food, the arts, design, and entertainment, his tenure in media and wide-ranging interests have shaped a writing style that traces the connections between history, trends, and pop culture. He currently leads branded content for MEGA while continuing to contribute editorial work, with bylines appearing in MEGA, Vogue Philippines, and VMAN Southeast Asia.

A Marketing graduate of De La Salle University, he has also worked in corporate communications and public relations, informing his approach to storytelling and brand-building.

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