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MEGA Trend Report: Everyone Wants Jacquard Again

Welcome back to the wonderful world of ornate fabrics.

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The appetite for beautiful things is difficult to resist, especially when designer houses are indulging in ’s elaborate possibilities again. With brocade and damask appearing in contemporary collections, we are so back to rediscovering the appeal of richly woven patterns and the vintage-like charm they bring to a wardrobe.

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Understanding Jacquard, Brocade, and Damask

Those beautiful woven patterns come with their own vocabulary. refers to a weaving technique that produces intricate designs directly within the fabric, with a history that takes us to the early 19th century. Its namesake, Joseph Marie Jacquard, developed a loom mechanism that used punched cards to control complex patterns. The same principle would eventually help usher in the first computers. Imagine that!

Differences of jacquard, brocade, and damask

But back to the fabrics. From the mechanism comes brocade, which is all about extravagance, with additional decorative threads creating elaborate, often raised motifs. Metallic yarns can make the effect even richer. It’s easy to understand why royals were once so fond of it.

On the other hand, damask, the flatter sibling of brocade, achieves its patterns through contrasting weave structures. Watch how its designs emerge as the light changes, revealing details that weren’t immediately apparent.

How to Style Jacquard, Courtesy of Runway Collections

If you’re wondering how to wear all this finery without looking as though you’re headed to a banquet, look to Jonathan Anderson. For Dior’s F/W26 collection, he pairs ornate jackets with denim. Let a brocade outerwear be the centrepiece, then reach for your staples to complete your look.

Dior F/W26 by Jonathan Anderson

There’s Tory Burch’s S/S27 lineup for inspiration, too. We’re very fond of the fact that they used damask as a supplement, particularly the aubergine skirt matched with the textured top.

Tory Burch S/S27 by Tory Burch

If you enjoy mixing patterns, go ahead and experiment. Jacquard already gives you an interesting starting point, whether you choose to pick up a color from its woven motifs or introduce another print altogether. You might find yourself reaching for these fabrics more often than you expected.


Photos: ROSÉ (via Instagram), LISA (via Instagram), XG OFFICIAL (via Instagram), DIOR (via Instagram), and TORY BURCH (via Instagram)

Frequently Asked Questions

Jacquard is a weaving technique that produces intricate designs directly within the fabric. It is named after Joseph Marie Jacquard, who developed a loom mechanism in the early 19th century that used punched cards to control complex patterns. Brocade and damask are fabrics that come from the jacquard mechanism.

Brocade is an extravagant fabric where additional decorative threads create elaborate, often raised motifs, sometimes enriched with metallic yarns. Damask is its flatter sibling, achieving patterns through contrasting weave structures, with designs that emerge as the light changes, revealing details that weren’t immediately apparent.

Joseph Marie Jacquard developed the jacquard loom mechanism, which used punched cards to control complex patterns, in the early 19th century. The same principle would eventually help usher in the first computers. The mechanism is the origin of fabrics such as brocade, which come from jacquard weaving.

Pair ornate pieces with staples, as Jonathan Anderson does at Dior for F/W26, where ornate jackets are styled with denim. Let a brocade outerwear piece be the centerpiece, then reach for everyday basics to complete the look, rather than dressing as though you’re headed to a banquet.

Designer houses are returning to jacquard’s elaborate possibilities. Dior’s F/W26 collection, by Jonathan Anderson, pairs ornate jackets with denim, while Tory Burch’s S/S27 lineup uses damask as a supplement, such as an aubergine skirt matched with a textured top, with brocade and damask appearing in contemporary collections.

Anya Oxyn

Anya Oxyn

Senior Fashion Writer

Formerly a stylist who immersed herself intimately within the Philippine fashion circuit for over three years, Anya has refined her transformative, hands-on experience into an insightful voice for MEGA Asia as a Senior Fashion Writer.

Her editorial pursuit possesses three facets: her time as an essayist during her education at Pamantasan ng Lungsod ng Maynila, her extensive experience in digital media and strategic storytelling, and her belief that fashion has a beating heart deeply intertwined with art, culture, society, and humanity itself that is worth uncovering.

Anya’s versatile pen spans a dynamic range of subjects, including emerging local designers, global luxury houses, beauty trends, film and television fashion analysis, cultural op-eds, major events, and beyond.

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