In the quiet of your room, you turn on the television. The first thing you see is Vice Ganda cracking jokes on screen—flashing that familiar, infectious grin. In that moment, as you laugh along, you may have realized how often we take smiles for granted. And how wearing it might be more precious than wearing any piece of jewelry.
But how exactly do you achieve that same brilliance? It turns out, the secret lies with Urban Smiles, the dental clinic behind Vice Ganda’s dazzling smile.
THE TOOTH OF THE MATTER
It’s worth noting that there’s beauty in every smile. But there’s also no denying that chips, gaps, and teeth discoloration can take a toll on your confidence. This is where Urban Smiles’ Lumea Collection comes in.
Forget fine jewelry, this line of premium diamond-cut veneers and dental crowns—the first of its kind in the Philippine—is shaped to catch and reflect light, thus helping you rediscover the confidence to wear your smile. Beyond their aesthetic appeal, they also offer greater wear resistance than composite veneers, making them a lasting investment to your everyday look.

THE TRUE CROWN JEWEL
Of course, the best smiles are the ones that feel authentically you. And the Lumea Collection happens to come in three distinct finishes: Miro, Lustre, and Aurel—each designed to complement you.
Miro, which has a mirrored finish, is perfect for those who want a subtle gleam. Lustre, which is ideal for the upper front teeth, creates a radial reflection. Meanwhile, Aurel mimics a gemstone with its faceted surface—catching light from every angle.
Urban Smiles helps you choose which look to go for, carefully curating dental solutions based on your unique features, needs, and personal style. For Vice Ganda, specifically, the clinic combined all three Lumea finishes—further highlighting its commitment to personalization, and of course, bringing radiant smiles into everyday moments.
And what could be more precious than that? Now, it’s your turn to discover and wear that kind of smile too.
For more information, visit www.urbansmiles.com.ph

Franchezca Udan
Franchezca Giddel Udan is a copywriter at MEGA Asia, specializing in branded storytelling across print and digital platforms. Her work covers beauty, fashion, lifestyle, and entertainment, translating product guides, reviews, tutorials, and trend-driven content into accessible, expert-backed stories. She has also written features and essays exploring culture and feminism.
A Cum Laude graduate with a Bachelor’s Degree in Communication, she earned recognition in writing competitions across Central Luzon in news broadcast, radio drama, theater, and film. Her journalism and creative writing background informs a style that blends research-driven insights with engaging storytelling.
Beyond her work at MEGA, she pursues personal creative projects, including screenplays and blog writing, while championing a thoughtful, human-centered approach to storytelling.
