If there’s one thing Levi’s® does, it’s that it makes you feel like a superstar. Sewn with decades of history in its fabric and trusted by millions across the globe, what other pair of denims does that? Let’s dive deeper. How does it fit on people that have already earned that status? Names that don’t just get the moniker, but give it weight.
RELATED: Behind ROSÉ Is Levi’s® Denim That Captures the Pulse of Culture
As it turns out, it fits on pretty preppy. For global style originals ROSÉ and SGA, they take this collaboration with Levi’s® as a chance to show the world what it’s like to write the rules in style on their own terms. Built around the denim label’s Fall/Winter 2026 collection—specifically the Loose Prep line’s prep classics, this campaign’s dress code turns the duo’s chosen fits into statement pieces that don’t just feel on-brand. They feel worn by true, distinct trendsetters.
Idol ROSÉ Is Defining Her Stardom, One Loose Layer at a Time
Continuing to strike her own path forward, the sonic sensation finds herself remixing a range of Loose Prep tops. Sometimes layered over one another. Other times knotted and remixed in a way that almost reflects her dynamic, free-spirited path in music. The Loose Taper and Loose Boot finish off her personal styling to complete a point that feels very timely in her career. Through denim and style, she expresses: be timeless. be refined. be unexpected.
The NBA’s Most Fashionable Player Goes Preppy Per Levi’s®
Be best-dressed in the league? Nobody comes close to the Oklahoma City Thunder’s star point guard. While usually celebrated and reposted time and time again for his clever & thoughtfully constructed streetwear silhouettes, he takes a confident turn into preppy with the choices here. Garbed in the 501® Loose, the Baggy Barrel, paired with the MA-1 Bomber and Authentic PO Hoodie, it—like his playing style, feels effortless. Arguably, preppy codes are some of the most rigid out there. Shai proves that you can play around that freely, and own the style with an attitude that sets the standards itself.
These days, maintaining personal style through the shifting algorithms and flat moodboards can be quite the challenge. It may be a good reminder then, that Levi’s® Keep it Cool campaign asked these two to stick to this specific assortment with nothing else.
You’re probably not onstage headlining festivals. You’re likely not a leading favorite among sports podcasts and rankings either. What you are though, is someone with good taste. When looking at Levi’s®, hold the same gaze that ROSÉ and SGA shared. When you do, you’ll find yourself a look that’ll answer to you, and only you.
Check out Levi’s® TikTok or Instagram for the official fashion films for both ROSÉ and SGA. Otherwise, explore their website to plot out your defining, loose look.
Photos and Featured Image: LEVI’S®
