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Change is never easy—and for mothers, it is deeply lived, not just observed. From pregnancy to postpartum, they don’t only experience physical transformation, but emotional and mental shifts that reshape their entire sense of self.
Yet women are still expected to “bounce back,” as though conceiving and giving birth were simply phases to move past and forget.
What often goes unspoken are the realities: the aching back of carrying another life for nine months, the swelling in feet and fingers, the pain of childbirth, the stitches that remain after a C-section, and the body that emerges afterward—changed and beautifully strong.
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Every Shape of Her
Known for their sculpting shapewear, SOLÁ is reframing what support can mean through motherhood. With their campaign Every Shape of Her, the brand honors the body as it evolves through pregnancy, postpartum, and beyond—emphasizing care over correction.
Rather than “fixing” the body, the focus is on supporting it as it changes, expands, and recovers.
Enter SOLÁ’s Maternity Shaping Underwear—a thoughtfully designed undergarment for expecting mothers that prioritizes comfort, safety, and ease of movement. Unlike the brand’s sculpting bodysuits, this piece features a relaxed, non-restrictive fit designed to accommodate a growing bump without pressure or compression—allowing mothers-to-be to feel held, not restricted, in their everyday movement.
Every detail of the Maternity Shaping Underwear is intentional: a built-in belly pouch that adapts across the second to third trimester; a high-rise silhouette designed for all-day ease; a supportive waistband that stays in place without digging in; and elastic leg trimmings that move with the body.
Together, these elements allow the body to expand naturally while remaining gently supported.
Support as the Body Changes
Beyond its construction, the piece represents something larger—something deeply understood by mothers and mothers-to-be. It becomes a symbol of care: a garment that responds to the body rather than trying to control or correct it.
“I didn’t design this to shape a body back into something it was; I designed it to support a body as it becomes something new.”
– Anneth, mother and SOLÁ’s fashion designer
Beyond the maternity piece, SOLÁ’s Hugging and Sculpting shapewear collections offer medium- to high-compression options for postpartum support.
Every journey is deeply personal, and each piece—from seamless underwear to sculpting bodysuits—is designed to celebrate strength and confidence in the body. As always, it is recommended to consult healthcare professionals before using high-compression garments during postpartum recovery.
Motherhood is not something a woman simply moves through—it is a continuous becoming. And through every stage, she deserves to be supported exactly as she is.
Featured Image and Photos: SOLÁ
Frequently Asked Questions
Maternity shapewear can be safe during pregnancy when it is specifically designed for support rather than compression. Non-restrictive pieces help lift and stabilize the bump without putting pressure on the abdomen or restricting blood flow. It is important to avoid high-compression garments unless recommended by a healthcare professional. Always choose breathable, flexible fabrics and ensure the fit allows natural movement as the body changes through each trimester.
Choosing the right size during pregnancy should focus on comfort and adaptability rather than standard pre-pregnancy sizing. It is best to select garments with flexible panels or adjustable waistbands that can accommodate growth across trimesters. Avoid sizing down for a “snatched” effect, as this can restrict movement and cause discomfort. When in doubt, prioritize a slightly roomier fit that still offers gentle support without pressure on the belly.
Proper care helps maintain the elasticity and comfort of maternity shapewear over time. Always wash garments in cold water using a gentle detergent to preserve fabric integrity and avoid high heat drying, which can damage stretch fibers. Store pieces flat or folded neatly to prevent overstretching. Avoid harsh wringing or machine drying, as these can reduce the garment’s ability to provide consistent, gentle support.
One common mistake is using high-compression shapewear during pregnancy, which can restrict comfort and movement. Another is choosing the wrong size, often going too small in hopes of shaping the body more. This can lead to discomfort and poor support. It is also a mistake to ignore how the body changes weekly or monthly. Maternity support garments should evolve with your body, not fight against it.
Maternity shapewear is designed to support a growing body without compression, focusing on comfort and flexibility during pregnancy. Postpartum sculpting garments, on the other hand, may offer medium to high compression to support recovery and provide structure after childbirth. The key difference lies in function and timing of use. Always transition with care and consult a professional before using tighter compression during postpartum healing.
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