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Fashion has always been tethered to the hands of time. But in an era of smartwatches—where styles feel momentary—you might find yourself asking where the classic wristwatch fits in. Those in-the-know would tell you that classics have earned their status for a reason: they have withstood shifting cycles. And nothing quite captures this enduring spirit than Longines’ PrimaLuna collection. First released in 2009, the collection interprets feminine elegance through lunar-inspired designs. It has since become a personal symbol for its wearers.
They say the phases of the moon bring in renewal. And last year, it brought new life to this beloved collection. If you’ve got time to spare, here’s everything you need to know about it.
Style Meets Function
Longines has always prided itself for its craftsmanship. But it outdoes itself with its reinterpretation of the PrimaLuna by introducing the traditional cloisonné technique to its 34mm moonphase models. By using delicate, metal wires to outline the dial—made of mother-of-pearl—the watch appears luminescent; much like the celestial body it takes inspiration from. It looks more like a decorative piece of art than a classic timepiece.
But make no mistake, its inner mechanism also delivers. It now features a three-hand automatic model, powered by the exclusive Longines calibre L888.5. This combines silicon balance-spring technology and anti-magnetic components for improved timekeeping precision. It also has a 72-hour power reserve, allowing it to keep running for up to three days, even when not worn. For those who’ve got no time to spare for short-lived trends, this watch proves to be a reliable staple.
Evolving with the Moon
If automatic models aren’t something you gravitate towards, quartz models remain an equally appealing choice with their minimal upkeep. And the new Longines’ PrimaLuna quartz models in 30mm cases deliver on that promise while preserving the collection’s elegance.
These timepieces are reimagined with new dial colors—inspired by the current season’s fashion landscape. This includes mint-blue to the lavender-mauve finishes, enhanced with 15 diamond indexes. Effortlessly sophisticated, these watches go beyond elevating any ensemble. They also serve as the perfect expressions of femininity and authenticity.
Though styles are often subjected to the passing of time, the Longines PrimaLuna collection proves it can keep up. And much like its wearers, it continues to endure in its elegance—evolving with the cycles of the moon.
Discover timeless sophistication. Visit https://www.longines.com/ for more information.
Frequently Asked Questions
The Longines PrimaLuna is a luxury line of women’s watches introduced in 2009, featuring distinctive lunar-inspired designs, mother-of-pearl dials, and premium horological craftsmanship.
The automatic models are powered by the exclusive Longines calibre L888.5, incorporating advanced silicon balance-spring technology and anti-magnetic components for superior precision timekeeping.
The mechanical PrimaLuna timepieces offer a 72-hour power reserve, which ensures the automatic movement remains fully operational for up to three consecutive days without being worn.
Longines utilizes the traditional cloisonné technique with delicate metal wires on iridescent mother-of-pearl dials, creating a luminescent, artistic aesthetic mimicking celestial bodies.
The 30mm quartz models offer low-maintenance precision, featuring updated seasonal dial shades like mint-blue and lavender-mauve, elegantly accented by 15 integrated diamond indexes.
