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John Galliano Returns via Zara Partnership—And the Fashion World Has Many Questions

Couture legend John Galliano lends his touch to a retail giant. Who could have predicted this plot twist?

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There are now two things that no one expects: the Spanish Inquisition, and John Galliano—the controversial genius behind some of the greatest creations at Dior and Maison Margiela—entering a two-year partnership with Zara. Just as everyone is taking a breather after finishing fashion month, this springs up. Are people rejoicing at this news? Or are they aghast at this development? Yes and yes. But more than anything, most are simply surprised.

Surprise, It’s Galliano

A VISIONARY RETURNS
A VISIONARY RETURNS

The man who once sent gowns spinning down runways like they’d leapt straight out of a haberdasher’s fever dream has spent the last two years off-grid—just museums and long walks without his phone. Now he’s back with this collaboration, and the internet has responded by descending upon his Instagram account. Never mind that the profile has sat there since 2012 with zero posts; the followers are flooding in anyway.

DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98
DIOR HAUTE COUTURE S/S98

This is not, however, a nostalgia tour. Galliano isn’t parachuting in to stamp his name on a few cocktail dresses. The project, dreamed up with Inditex chair Marta Ortega Pérez, is far more intriguing, as he plans on “re-authoring” Zara’s archives. It sounds a bit like when a novelist is asked to go back and rewrite their early work with the benefit of decades of craft and (let’s be honest) a few more life lessons under their belt.

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RELATED: John Galliano Bids Farewell to Maison Margiela After a Decade of Couture Drama

There’s something almost mischievous about the whole affair. The man who defined theatrical excess at two of fashion’s most storied houses is now digging through the back catalogs of high-street retail. The proposition sounds notably grounded: take what exists, look at it differently in a genderless manner, and send it back into the world.

MORE IMPORTANTLY, CAN GALLIANO'S ARTISTIC SOUL BE FELT THROUGH MASS PRODUCTION?
MORE IMPORTANTLY, CAN GALLIANO’S ARTISTIC SOUL BE FELT THROUGH MASS PRODUCTION?

His clothes are scheduled to arrive in September, and they will land in storefronts from Manila to Madrid. The thought of it must excite him enormously—fashion’s great provocateur, suddenly available to anyone with a passing curiosity and a nearby mall. If act three really is the most important, as he’s been heard to muse lately, then this feels like the opening scene. The curtain lifts. The lights come up. And John Galliano, of all people, is at Zara.

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Photos: ZARA (via Instagram) and DIOR (via Instagram)

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