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Fashion

Jeanjaquet and Arete: Woven in Sunlight, Stitched with Soul

Slow, vibrant, and local, Mia Jeanjaquet’s brands Jeanjaquet and Arete are expressly rooted on Filipino creativity and community

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On the sun-drenched islands of the Philippines, where light dances through palm fronds and stories are handwoven into fabric, designer Mia Jeanjaquet has found her life’s work. Her eponymous brand, Jeanjaquet, captures the essence of tropical living with a powerful undercurrent of purpose. More than fashion, it is an invitation to experience island life through pieces born of soul, crafted with light, and stitched with deep intention. 

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Rooted in Filipino creativity and community, Jeanjaquet is a slow-fashion label that celebrates local materials and uplifts artisan communities. Each piece reflects the ease and vibrance of the tropics, thoughtfully designed for comfort, movement, and versatility. The designs are often reversible or multi-way, always lined with premium cotton—and always with pockets.

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Mia describes her aesthetic as “island wear”—fresh, flowy, feminine, and tailored for the modern Filipina. From signature lazo designs to hand-drawn bougainvillea flowers printed on linen, each detail is distinctly Jeanjaquet. Recently, the brand has expanded to include unisex pieces, such as polos and modern barongs, blending traditional silhouettes with contemporary flair.

DESIGNING WITH PURPOSE

Mia’s inspirations are deeply and unmistakably Filipino. She draws from the country’s abundant natural beauty—native plants, vibrant tropical flowers, diverse landscapes—as well as heritage architecture like capiz windows and the textures of everyday Filipino homeware. Her designs capture the spirit of the islands and the richness of Filipino culture: its people, provinces, produce, and the handwoven stories passed down through generations.

Her creative process mirrors her commitment to authenticity. Mia designs with quiet focus, 

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intentionally tuning out trends to stay true to her own vision. “I protect myself from comparing my designs and ideas with market trends and current brands, especially on social media,” she shares. “The fashion world can get noisy, competitive and busy. I want to be most intentional, slow, honest, and focused on concepts that I genuinely want to create.”  

Rooted in Filipino creativity and community, Jeanjaquet is a slow-fashion label that celebrates local materials and uplifts artisan communities.

Each collection often begins with a theme, a color story, or a particular fabric. From there, her ideas unfold organically, guided by instinct and emotion. 

The pieces themselves showcase a thoughtful use of materials: hand-drawn, hand-printed, and handwoven fabrics—primarily linen, silk, and cotton. “I’m currently working on a new collection incorporating abaca and piña,” Mia says, spotlighting her commitment to exploring indigenous fibers. 

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Beyond fabric, she experiments with an eclectic mix of distinctly Filipino elements: pearls, shells (including hand-carved capiz and mother-of-pearl), native wood, handmade ceramics, resin, dried botanicals, and even pressed flowers. “Anything traditional or new that’s uniquely Filipino inspires me to create with heart and purpose,” she adds.

CRAFTING WITH VISION

An artist since the age of six, Mia is the all-rounder—CEO, designer, and creative force—behind Jeanjaquet. Her artistic journey began in Bacolod and continued through a Fine Arts degree at the University of Santo Tomas. She later sharpened her craft at the prestigious Parsons School of Design in New York, where she gained invaluable experience working with international fashion powerhouses including Vera Wang and Rosie Assoulin.

Mia began Jeanjaquet in 2013 with custom pieces. Upon returning to Manila in 2017, she relaunched the brand with renewed purpose. Fueled by dedication and creative passion, Jeanjaquet quickly carved out a space in the local fashion scene, known for its elegance, artistry, and heart.

Each collection often begins with a theme, a color story, or a particular fabric. From there, her ideas unfold organically, guided by instinct and emotion. 

Mia is also deeply grounded in her faith and family—values that quietly guide and enrich her creative process. Her collections carry this quiet strength, weaving personal philosophy into pieces that are both meaningful and joyful.

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A TAPESTRY OF EMPOWERMENT

What truly sets Mia Jeanjaquet’s work apart is her unwavering commitment to purpose beyond profit. This commitment extends to Arete, her exquisite handmade artisan jewelry line, launched alongside Jeanjaquet in 2017. Each Arete creation is a miniature ode to the Philippines, meticulously crafted from a vibrant palette of homegrown materials.  

Arete’s appeal is amplified by its collaborative spirit. “We proudly collaborate with artisan communities in Negros, Cebu, and Manila,” Mia shares, “to produce one-of-a-kind jewelry that reflects beauty and craft unique to the Philippines.” 

For Mia, being a Filipino designer is a profound responsibility. She believes that clothing and design possess a unique power: “They can spark confidence, tell stories, and connect people. Being a designer means understanding that design is not just visual — it’s emotional and intentional.”

The pieces themselves showcase a thoughtful use of materials: hand-drawn, hand-printed, and handwoven fabrics—primarily linen, silk, and cotton.

Mia truly walks the talk when it comes to social impact. “One of our core advocacies is building our very own community of artisans, mainly housewives and women in need of employment or skills training,” she reveals. Through personalized, one-on-one sessions, her team teaches essential to advanced sewing and jewelry crafting skills, providing a pathway to independence and dignity. “We are committed to fair and above-minimum wage compensation, giving our artisans and workers the opportunity to thrive beyond the poverty line,” she adds.  

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But their reach extends even further. Mia’s brands are also actively involved in a livelihood program for women in prison, offering training in jewelry and clothing production as part of their rehabilitation and empowerment journey. This holistic approach ensures that every Jeanjaquet and Arete piece carries a story of transformation, hope, and social responsibility.

WEAVING A COLORFUL FUTURE

Looking ahead, Mia envisions a future where Jeanjaquet and Arete continue to flourish, expanding into a larger creative studio and reaching more local and international spaces. Her dream includes fostering deeper partnerships and empowering even more artisan communities. “At the heart of it all is a deeper purpose: to explore creativity and design with meaning and make a positive impact,” she adds.

Jeanjaquet and Arete are a testament to the power of design fueled by purpose. Mia offers pieces that are not just beautiful additions to a wardrobe: they are meaningful investments in a more empowered world.

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Images courtesy of JEANJAQUET and ARETE

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