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How does it go? “You, you, you, you | like it’s magnetic” as playlists endlessly repeated. You couldn’t shake it off last year, and honestly, why would you? ILLIT’s stepped into our sonic lives with so much infectious youth, and we simply can’t resist their charm.
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Their energy is as irresistible as M&M’s—colorful, sweet, and impossible to ignore. Fitting, then, that ILLIT just became the first K-pop group to partner with the iconic chocolate brand as M&M’s Asian ambassadors. Who better to take it?
Sweet Sounds and Sweeter Taste
“We’ve loved M&Ms since we were kids!” the members recount fondly. “We’re thrilled to be joining them as ambassadors now as ILLIT. We look forward to having lots of fun together through exciting collaborations in the upcoming campaign.”
Chocolate and K-pop? A combo that’s impossible to dim. The campaign, fondly given the tagline It’s More Fun Together, is expected to drop an array of bite-sized content across Asia from July onwards. It’s a decadent victory lap. A move that combines the electric energy felt in their recently released third mini-album, bomb, with the sweet treats they’ve loved for so long.
ILLIT’s like us. They love twinning with things they’re fond of. So, they claim an M&M color all their own. Each member syncs effortlessly with the bold, iconic cast of M&M’s Spokescandies, turning every bag into a new kind of bias pick.
Look closely into their newfound relationship, and you’ll discover this: pure, unfiltered, joy. A fit of laughter with friends. A hum of relief from a well-deserved chocolate break—little lighthearted moments that ILLIT and M&Ms manifest like second nature. They nourish the heart and warm the soul. And they happen to match perfectly.
Keep your eyes on M&M’S® newest friends through Illit’s Instagram.
Photos and Featured Image: MEGA
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