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This is an excerpt from MEGA July 2025 Beauty Blog.
Long before she founded the uber-popular Malaysian skincare and beauty brand Chuck’s, the clothing brands Motherchukers and Pretty, and Hejau, a café in Kuala Lumpur, Jane Chuck (née Lau) was a blogger. She was only 14 years old at the time. A couple of years later, her blog (which is still online) talked about everything from having the most perfect eyebrows to buying your first car to K-pop to restaurants. In 2017, she was blogging about being in Paris for Omega; by then, she had built a loyal following and her lifestyle fan base couldn’t get enough.
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As a lifestyle influencer with over 600,000 followers on Instagram and 314,000 followers on Facebook, Chuck is coveted by major luxury players to attend their shows and wear their wares.
Last month she was wearing a Gucci bag on Facebook and a few days before that she was clad in Louis Vuitton. In May, she was posing in the Chanel J12 and Valentino Royco sneakers. All these, it seemed, might have been gifted by the brands, as were fragrances by Chloe and YSL. Back in April, she was in Shanghai for Ralph Lauren and in February in Berlin for Armani Beauty. Perhaps most influencer-impressive, in between Instagram posts for Sealy and Campbell’s, were her posts for Graff, in which she posed with her sister. But, she says, “staying authentic and humble has always been my north star. It’s not about chasing likes or reach, but about showing up consistently to serve the community I’ve built over the years.”
Her fashion, beauty and lifestyle posts are interspersed with family photos. Chuck is married to Han Pin, an entrepreneur and influencer as well. He’s worked with luxury brands such as Burberry, Dior, Versace and Gucci but his power move is being a fitness trainer at one of the companies he co-founded, Pwrhouse.
Together, Chuck’s and Pin’s posts are crafted to show their picture-perfect lifestyle, along with their infant son. These posts enhance their popularity and their businesses. The two, however, said in one interview that they aren’t the perfect couple. “‘We don’t post everything that goes on in our lives, we post what people want to see,’” Chuck, who also has a YouTube Channel, specifically said, stating on point what makes influencers in our day and age succeed.
As an entrepreneur, Chuck has gone through the ups and downs of managing businesses, but her endeavors have mostly been met with success. “I tried and failed at several ventures, but each failure taught me something new. Those early lessons were the foundation for everything I’ve built today,” she says.
“After years of working with beauty brands as a blogger, I found myself full of creative ideas but often limited by brand guidelines. That frustration sparked something in me. I wanted to build a brand where creativity leads, not follows.” When she launched Chuck’s in 2019, she completely transformed the Malaysian beauty landscape by emphasizing self-care and authenticity, particularly through engaging brand storytelling and quality products. The brand’s focus on Korean skincare philosophies and its signature Self-Love Face Masks resonated with consumers seeking genuine and effective skincare solutions. In 2023, Chuck’s Self-Love For All Honey Cream won as Best Cream for Dry Skin at the Harper’s Bazaar Malaysia Beauty Awards.
“Chuck’s has grown slowly but intentionally. I believe in building strong foundations within the team, with our community and through our products. It’s taught me patience and purpose beyond the business,” she explains.
Discover how Jane Chuck is claming her space in the industry in MEGA’s July 2025 issue, now available on Readly, Magzter, Press Reader and Zinio.
Images courtesy of: JANE CHUCK
