You’ve landed in Milan, your Keepall glides out of the carousel already more photographed than you, and there it is: your initials, boldly emblazoned, flanked by stripes, patches, and attitude. Louis Vuitton’s Mon Monogram digital service brings personalization to the foreground with a flourish, made in France.
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What began as a way to spot your trunk among a sea of lookalikes has sharpened into something else entirely: a mark of presence, a declaration of taste. Today, the Mon Monogram extends across rolling luggage, travel companions, city bags, and even the humble passport cover. Sorbet-colored stripes. Lettering that snaps. Throwback patches with taste. What you carry becomes yours alone.
The archive backs it up. The 1901 Gaston-Louis Vuitton Steamer bag came stamped with graphic swagger. By the 1920s, clients could draw their own monograms, creating something singular, stylish, and intentionally ostentatious. That tradition rolls on, expanded now into a palette of fonts, stripes, colors, and crests. Every combination is assembled by hand in France, ready for wherever you’re headed next.
Clients can customize everything from the Keepall and Horizon to passport covers and pochettes—Monogram and Monogram Eclipse, stripes and patches, your initials in unexpected hues. The details are chosen by you, hand-applied in France, and made to travel far without ever blending in.
From the painted initials on couturier Paul Poiret’s 1911 trunk to today’s digitally accessible Mon Monogram service, the idea remains: make it yours, then take it everywhere.
Next time you’re packing, skip the luggage tag. Your bag’s already got your name all over it.
To have your personalized Louis Vuitton Mon Monogram, visit the website
Photos courtesy of LOUIS VUITTON
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