With its equal parts of affordability and taste, PICKUP COFFEE can be a part of your everyday routine
Since 2022, PICKUP COFFEE has taken over the Philippines with more than 200 branches established around the country. As it continues to serve us signature brews that keep bringing us back to the signature light green truck for more, the coffee shop chain is also encouraging their customers to know more about the art of making drinks. Last August 6, the PICKUP Pop-Up Lab shared the behind-the-cup scenes of the coffee shop’s delicious drinks.

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That’s That PICKUP’s Espresso
PICKUP COFFEE takes pride in their premium 100% Arabica coffee beans—the base of the strong and bold espresso that their trained baristas use as a base for their drinks.

This creates the first layer for PICKUP’s signature drinks such as Kape Kastila, White Mocha Latte, and Caramel Macchiato—delectable flavors perfectly complementing the bold espresso.

Quality Coffee for Less
The best part of this caffeine experience? The prices start at PHP 50. Having your affordable daily coffee fix won’t break your pocket, making your caffeine experience guilt-free.

Matteo Gancayco, the brand’s Philippine marketing head, explained that their goal was to always have premium coffee accessible. He said, “Here at PICKUP COFFEE, it is our mission to uplift everyone with fast, delicious, high quality, and surprisingly affordable beverages, everywhere—one PICKUP at a time.”
PHOTOS: PICKUP COFFEE

Moira Del Rosario
Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.
They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.
Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.
